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Frank Durrell

Marketing, Digital & Commercial Leader - Corporate & Agency Executive - Passion for driving Growth & Transformation

Frank Durrell is a seasoned marketing and digital professional with extensive experience in driving brand growth and digital transformation across various industries. Based on the information available, here's an overview of Frank Durrell's professional background:

Current Position

Frank Durrell currently holds the position of Vice President Marketing & Digital at Philip Morris International. While the exact start date for this role is not specified, it appears to be his most recent position.1

Professional Experience

Philip Morris International

Prior to his current role, Frank served as:

  • Director, Digital Marketing and Data, Smoke-Free Products (September 2017 - January 2019) During this time, he successfully launched IQOS in the UK & Ireland, achieving category leadership within 3 years.1

Other Notable Positions

Frank has held several leadership roles in marketing and digital transformation:

  • Director, Digital Marketing and Transformation at Accenture Song (October 2015 - September 2017)
  • Digital Strategy and Technology Director, Global Network Clients at Starcom (February 2014 - October 2015)
  • Head of Digital Marketing at TMP Worldwide UK (March 2011 - February 2014)
  • Head of Digital Strategy at Ogilvy (August 2009 - March 2011)

Education and Skills

  • Frank holds a B.Sc. (Honours) in Computer Science from Queen Mary University of London, graduating with First Class honors and a GPA of 4.0.1
  • He specializes in Human Computer Interaction.1

Professional Certifications

  • Certified Marketer Level 1 (CM1) Credential from General Assembly (April 2021)
  • Certification in Migrating from Universal Analytics to Google Analytics 4 (GA4) from LinkedIn (July 2022)1

Personal Interests

Frank describes himself as a world traveler and adventurer, with interests in movies, gaming, technology, photography, and music.2

Frank Durrell's career spans over 25 years, during which he has driven transformative brand growth and achieved significant results in digital marketing and business transformation across various industries and global markets.1

Highlights

Jan 14 · linkedin

Meta Removing Facebook & Instagram Ad Targeting Capabilities

Starting Jan 15, 2024, Meta is reducing its ad targeting capabilities supposedly to promote more ethical advertising. Removing or consolidating ‘sensitive’ targeting options related to health, race, and ethnicity.

  • Broader targeting and Advantage+ options are recommended for compliance and ‘enhanced’ performance.
  • Current ads will continue until March 18, 2024, after which updates in targeting will be mandatory.

This change raises questions about the future effectiveness of Facebook Ads.

#MetaUpdate #FacebookAds #InstagramAds #EthicalAdvertising #DigitalMarketing

Related Questions

What are some of Frank Durrell's most notable achievements at Philip Morris International?
How did Frank Durrell contribute to the success of IQOS in the UK and Ireland?
What innovative advertising campaigns has Frank Durrell led?
What was Frank Durrell's role at Accenture Song?
How did Frank Durrell's work at Starcom impact major clients like Samsung and GSK?
Frank Durrell
Frank Durrell, photo 1
Frank Durrell, photo 2
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Location

London, England, United Kingdom