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Frank Pournelle
Performance-Based TV Media
Frank Pournelle is a seasoned professional with over 25 years of experience in digital lead generation, advertising, and high-margin sales.
He offers marketing services focusing on streaming TV, performance ads, and leveraging TV as a prospecting funnel for increased sales at reduced costs.
With a background in various industries including franchise, education, law, gaming, elective surgery, government, fundraising, investment, mortgage, real estate, and financial transactions, Frank specializes in Intent-to-Purchase data and behavioral data modeling.
His expertise includes digital advertising retargeting, multi-page pixel tracking, consumer journey analysis, anti-bot protections, access to consumer browser history, audience and creative measurement, and maximizing market share, billing, and ROI.
Frank's educational background includes a Master's degree in Integrated Marketing Communications from San Diego State University, a Bachelor's degree from the Annenberg School of Communications at the University of Southern California, and studies in General Studies/Religion at Notre Dame High.
He has held leadership positions at various organizations including being the President of Agent.TV, Inde500.com, and Last Second Media Inc, VP of Performance TV at OrkaTV, Consultant at Integrated Media Solutions, VP at REVShare, Director of Marketing at SomethingNow Inc, and positions at Interactive TeleMedia.
Frank Pournelle combines AI and machine learning applications with vast consumer identity databases to provide ROI partnerships that mirror billion-dollar sales processes at a fraction of the cost.
His unique approach integrates identity and process flow with TV advertising networks to meet sales goals and increase lead capture and prospect engagement.
He is a pioneer in using Intent-to-Purchase Activated Data and specializes in creating personalized automated conversations across multiple platforms including email, Facebook, OTT, Hulu, LinkedIn, and more.
By leveraging his extensive experience in digital advertising and lead generation, Frank helps businesses capture qualified leads, improve impressions per prospect, and optimize their marketing strategies for maximum impact and efficiency.
