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Frank Ravanelli
FOREO Head of Affiliates & AI Marketing | Natural Language Processing | Transpersonal & Organisational Psychology | Lecturer/Moderator | Digital since '95, Remote since '03
Frank Ravanelli is the Global Head of Affiliates & AI Marketing at FOREO, a Swedish beauty and skincare brand known for its innovative products. He has a longstanding career in digital marketing, beginning in 1995, and has specialized in affiliate marketing since 1999. Over the years, he has worked with various startups and international companies, gaining extensive experience in digital strategies across multiple regions including APAC, the Americas, and EMEA.12
Career Background
- Early Career: Frank started his journey in internet marketing while working for a local ISP in Italy. His transition to affiliate marketing allowed him to promote major brands like Amazon and CJ merchants, which provided him valuable insights into what affiliates seek in partnerships.14
- Current Role: At FOREO, Frank leads the affiliate and content marketing teams, focusing on growth opportunities within the affiliate program and ensuring alignment with business objectives. He has been with FOREO for over eight years and works remotely from various locations worldwide.14
Contributions and Insights
Frank is an active speaker at industry conferences, sharing his expertise on topics such as hybrid influencer marketing and the integration of AI in affiliate strategies. He emphasizes the importance of adapting to market trends and consumer behavior, particularly in the beauty sector where price points and product types can significantly influence marketing approaches.13
Educational Involvement
In addition to his role at FOREO, Frank is involved in lecturing and presenting at digital marketing events since 2004. He contributes to educational initiatives aimed at enhancing understanding of digital marketing practices among students and professionals alike.25
Through his extensive background and ongoing contributions to the field, Frank Ravanelli continues to shape the landscape of affiliate marketing within the beauty industry.



