Sign In

Frankie Layton

Founder at The Dirt Company

Frankie Layton is the Founder of The Dirt Company, a business based in Fitzroy, Victoria, Australia, that specializes in sustainable laundry detergents. Launched in July 2017, The Dirt Company focuses on providing eco-friendly and refillable laundry essentials, aiming to reduce environmental impact through its products.12

Professional Background

Before founding The Dirt Company, Layton worked as a Senior Strategist at Ogilvy & Mather from October 2016 to July 2017, where she contributed to strategic direction for various prominent Australian brands, including BP Australia and Priceline.1 Her earlier roles included being a Brand Strategist at Love + Money Digital Branding Agency and an Account Management Intern at Scholz & Friends in Germany.1

Education

Layton holds a Bachelor’s degree in Marketing and Public Relations from Monash University, completed between 2008 and 2010.1

Impact and Vision

Under her leadership, The Dirt Company has gained recognition for its commitment to sustainability, selling over 1.5 million loads of laundry detergent monthly as of mid-2024.2 Layton's vision emphasizes not only the effectiveness of their products but also the importance of environmentally responsible practices in the consumer goods sector.

Related Questions

What inspired Frankie Layton to start The Dirt Company?
How did Frankie Layton's experience at Ogilvy & Mather influence her entrepreneurial journey?
What are some challenges Frankie Layton has faced as the founder of The Dirt Company?
How does The Dirt Company ensure the sustainability of its laundry detergent?
What are some notable achievements of The Dirt Company under Frankie Layton's leadership?
Frankie Layton
Frankie Layton, photo 1
Frankie Layton, photo 2
Add to my network

Location

Melbourne, Australia