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Franklin Santos

Creative Strategy, Direction, Production - Paid Media/Marketing/UA

Franklin Santos is a creative strategy and production professional specializing in paid media marketing. He served as Sr. Creative Manager, Paid Media at Bungie from May 2022 to July 2024.1 In this role, he was responsible for scaling up paid media creative initiatives, creating strategic frameworks, and executing Bungie's paid media creative strategy.1

Prior to Bungie, Franklin held several notable positions:

  1. Creative Director at G5 Entertainment AB (November 2018 - April 2022)
  2. Sr. Creative Manager at MZ (March 2016 - November 2018)
  3. Various roles at Machine Zone, Inc. (July 2014 - March 2016)

Franklin's expertise includes:

  • Building and leading creative teams
  • Developing performance-driven creative strategies
  • Executing A/B testing and performance analyses
  • Managing creative production for multiple game titles
  • Overseeing creative initiatives for major clients like Bytedance (TikTok), Yahoo, Airbnb, and Lyft

He holds a Bachelor of Science in Business Administration with a concentration in Marketing from San Francisco State University, College of Business.1

Related Questions

What are some of the key projects Franklin Santos has worked on at Bungie?
How did Franklin Santos' role at G5 Entertainment prepare him for his position at Bungie?
What specific strategies did Franklin Santos implement to scale paid media creative initiatives at Bungie?
Can you provide examples of the creative processes Franklin Santos built at Bungie?
How does Franklin Santos' experience at Machine Zone, Inc. influence his work at Bungie?
Franklin Santos
Franklin Santos, photo 1
Franklin Santos, photo 2
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Location

San Francisco, California, United States