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Franny Rittenberg

Associate Director, Content Growth Strategy & Analytics at SiriusXM - The Drum's Future 50 Marketers 2020

Franny Rittenberg is an experienced professional currently holding the position of Associate Director, Campaign Strategy and Measurement at SiriusXM's Content Marketing department. In this role, Franny is responsible for overseeing forecasting, tracking, and reporting for the Digital Content team, specifically focusing on streaming consumption goals. She collaborates with Directors on distribution strategies and manages the team's social media budget, analyzing and optimizing campaigns. Franny excels in working cross-functionally with Programming and Marketing teams, providing key data insights and reports. She plays a key role in establishing KPIs for Content Marketing campaigns and assessing their effectiveness with the Senior Director of Digital Optimization. Furthermore, Franny liaises with the paid media group to align organic social campaign performance with paid media efforts and engages with external vendors for social media campaigns and attribution.

Franny Rittenberg
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Location

New York, New York