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Frans Souza

Building long term relationships - Client Consultant at DVJ Insights

Frans Deelen Souza is a seasoned professional with a strong background in market and academic research, focusing on aiding data-driven decision-making. With over 11 years of experience in planning and executing various market research projects, Frans has taken the lead on more than 45 projects across the Netherlands, Brazil, LATAM, and globally. His expertise includes overseeing over 150 bespoke MRX projects and handling P&L responsibilities during his tenure at Euromonitor Brazil. Frans is known for his thought leadership in MRX methodology and insight management, excelling in long-term client relationships and cross-industry knowledge.

Frans holds a Master of Science in Business Administration with a focus on Global Business & Sustainability, graduating Cum Laude from the Rotterdam School of Management. He also completed a Bachelor's degree with honors at the National Chengchi University during an exchange program in Taipei and earned a Bachelor of Science in Business Administration from the Rotterdam School of Management. Frans has held various roles in prestigious organizations like DVJ Insights, where he works as a Client Consultant, and his previous positions at Euromonitor International where he served as a Senior Consulting Manager, Consulting Manager, Senior Consultant, and Consultant. Additionally, his versatile background includes experience as a Career Officer at an MBA Career Development Center, Research Intern at the Ministry of Foreign Affairs in the Netherlands, and several other impactful roles in research and consulting.

Highlights

Feb 28 · linkedin

Thank you Tolga Tekbasan from McDonald's for sharing your insightful learnings on brand growth in our recent interview! We discussed blending traditional marketing strategies with innovative approaches and touched on campaign creatives. Your emphasis on building brand love and unique creative freedom was inspiring, as well as your ideas on engaging Gen-Z and Millennials through cultural events.

Check out the interview here: https://lnkd.in/gcQXS78b #brandgrowth #marketingstrategies #innovation #creativefreedom #culturalevents #McDonalds DVJ Insights

Frans Souza
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Location

The Randstad, Netherlands