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Franz Enzenhofer

Growth, Systems Thinking, Dev Thinking & Famous for No B*llshit SEO

Franz Enzenhofer is a prominent SEO specialist and growth expert based in Vienna, Austria. He is currently the Chief Executive Consultant & Owner at www.fullstackoptimization.com, a position he has held since December 2019.1 Enzenhofer is known for his "no b*llshit SEO" approach and extensive experience in the digital marketing industry.

Career Highlights

  • VP Growth at Curve (May 2019 - December 2019)1
  • Masterchief at www.fullstackoptimization.com (January 2011 - August 2019)1
  • SEO Management roles at various companies including Tupalo.com, i5invest, tripwolf GmbH, and 123people Internetservices GmbH1
  • SEO Manager at bwin (2007 - 2008)1

Expertise and Approach

Enzenhofer specializes in growth, systems thinking, and development thinking. He focuses on scalable, long-tail, multi-language, and multi-market SEO strategies.1 His approach emphasizes measurable results and avoiding common SEO misconceptions. He is critical of traditional SEO agencies and advocates for in-house SEO practices.2

Publications

Enzenhofer is the author of "Understanding SEO," a book widely regarded as one of the best resources on SEO. The book provides a comprehensive guide to SEO principles and practices, emphasizing actionable strategies and debunking common myths in the industry.24

Current Focus

As of 2025, Enzenhofer is working on developing "Superpowers" - advanced JavaScript capabilities in browsers without typical restrictions, enabling the creation of crawlers and enhanced API interactions.3

Franz Enzenhofer's LinkedIn profile (username: franzenzenhofer) showcases his extensive experience and thought leadership in the SEO and digital growth sectors.1

Highlights

Sep 2 · linkedin

Working in a world where your phone is more intelligent than you.

I always liked working with people smarter than me.

Working with people which are smarter than me means I can achieve more. The same is true for technology.

AI / GPT is another kind of intelligence. Probability Intelligence.

Probability that is damn good into mimicking intelligence. With limits in some regards, limitless in others.

For now we need know about the limits and work around them, and push the boundaries of what is possible. Push the boundaries of what you can achieve. And honestly, the boundaries of AI are more to find of how we work with it, then what AI is and what it can do. I did not find the limits of what I can achieve with AI yet.

Want to learn on how to work and manage AI in your daily work-life?

At one point you will need to do it anyway? You can choose if this is now. Or in 10 years where you will think, I wish I had started 10 years ago?

Link to my AI Workshops in the comments.

Sep 2 · linkedin

First things first, the August core update is still ongoing. So a final analysis or actionable recommendations are not possible! Every SEO which does give you actionables already, are selling you 🐮💩.

But yes, you are not alone.

If you think you are hit, you probably are. There are other factors at work, too. Heat, last days of summer / vacation. But still. As it is also viewable in rankings, yeah, it's a big deal and real.

Anyway, the update is still ongoing. So wait until it is done, and then do a full traffic analysis. Necessary links (Google, Google and "What to do when a core update hits you.") in the comments.

Related Questions

What are some key strategies Franz Enzenhofer uses in his SEO consulting?
How has Franz Enzenhofer's experience with VC incubators influenced his approach to SEO?
What makes Franz Enzenhofer's approach to SEO different from others?
Can you provide examples of successful projects Franz Enzenhofer has worked on?
What are the main topics covered in Franz Enzenhofer's book "Understanding SEO"?
Franz Enzenhofer
Franz Enzenhofer, photo 1
Franz Enzenhofer, photo 2
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Location

Vienna, Vienna, Austria