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Franziska Kirchhoff
Product Manager Online bei WWF Germany
Professional Background
Franziska Kirchhoff is a highly knowledgeable and experienced product manager specializing in online marketing and consulting. Currently serving as the Product Manager Online at WWF Germany, she plays a pivotal role in developing and implementing digital strategies that support the organization's mission of environmental conservation. Franziska has a rich background in online marketing and email marketing consulting, previously holding senior consultant positions at Optivo, an Episerver company, and providing strategic insights that have enhanced client campaigns significantly.
Education and Achievements
Franziska obtained her degree in Diplom, Soziologie (Sociology) from the esteemed Martin-Luther-Universität Halle-Wittenberg. Her educational background has equipped her with a comprehensive understanding of societal structures, which she successfully applies to her work in marketing and product management.
Career Journey
Franziska's professional journey began as a Studentische Hilfskraft (Student Assistant) at the Zentrum für Sozialforschung, where she honed her research and analytical skills. From there, she progressed to a Praktikant (Intern) role at Unister Holding GmbH, gaining valuable experience in the fast-paced online marketing environment. Shortly after, she transitioned to her role as Team Assistenz at Aperto Online Marketing GmbH, where she supported various marketing initiatives.
Her career rapidly advanced as she took on the role of Campaign Manager Online Marketing at Aperto Online Marketing GmbH, where her expertise in orchestrating online marketing campaigns shone brightly. Her ability to combine creativity with strategic insight propelled her success in this position, leading further to her role in E-Mail-Marketing Consulting at Optivo, which is part of Deutsche Post DHL. This furthered her proficiency in digital communication and client engagement strategies.
Notably, her tenure at Optivo culminated in her position as a Senior Consultant, where she was instrumental in guiding businesses through their digital transformation journeys. Her experience has made her a sought-after consultant, enabling companies to harness the power of email marketing effectively.
In addition to her business roles, Franziska has contributed to the social sector through her Honorartätigkeit (voluntary work) on the project "NUBBEK" at Deutsches Jugendinstitut e.V. and her internship in social services at Justizvollzugsanstalt I, underscoring her dedication to and interest in social issues and community engagement.
Franziska Kirchhoff's journey is a testament to her passion for both marketing and social improvement. Capturing and retaining customer engagement through innovative digital strategies is at the core of her mission. Her extensive experience across various roles has positioned her as a key figure in the marketing field, particularly within environmentally focused organizations.
