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Fraser Smith

Manager, E-Commerce Product Management at Williams-Sonoma Inc.

Fraser Smith is a highly motivated and results-driven product management and general management team leader with over 10 years of digital experience. His expertise lies in product management in various areas such as eCommerce, Trust and Safety, PaaS, SaaS, and Payments, including payment processors, wallets, internet retailers, and fraud and risk management.

He has a proven track record of building, developing, and managing teams to achieve outstanding results and enhance shareholder value by utilizing Agile/Scrum methodologies such as Jira and Rally. Fraser excels at creating and executing global multi-year product strategies that enhance customer experiences, both locally and cross-border.

Fraser's specialties include product management, product marketing, project/program management, Cloud-based applications, new ventures, risk/fraud management (Trust and Safety), user acquisition, and integration of Enterprise CRM/Financial/Demand Generation applications. He is also experienced in telecommunications, payment processing, digital wallets (such as Apple Pay, PayPal, Google Pay), financial/health services, Adobe Experience Manager Platform (AEM), and Health Applications (EPIC/My Chart).

As an entrepreneur and risk-taker, Fraser is not afraid to venture into new technologies and markets to innovate and develop viral products that resonate with consumers. He thrives in ambiguous situations and embraces challenges with enthusiasm and creativity.

Currently, Fraser Smith serves as the Manager of E-Commerce Product Management at Williams-Sonoma, Inc., where he continues to drive product innovation and excellence in the digital landscape.

Fraser Smith
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Location

San Francisco Bay Area