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Frayne Cooke

Engineer. Designer. Entrepreneur.

Frayne Cooke is a highly accomplished mechatronics engineer and product designer with a diverse entrepreneurial background. With a track record of founding multiple tech and digital health startups, he currently serves as the Co-founder and CEO of Plait and Well Revolution, based in New Zealand and New York. Frayne is dedicated to advancing the healthcare industry by enhancing its user experience and intertwining technology and design principles.

Having initiated 10 businesses over the span of two decades, Frayne has invaluable experience as an investor, advisor, and mentor within the startup ecosystem. In 2014, he ventured into the healthcare sector through an investment that steered his focus entirely towards healthcare innovation. Frayne's commitment lies in reshaping healthcare services to align with his vision of providing quality healthcare for all.

Fostering a deep-seated appreciation for qualities such as curiosity, creativity, and perseverance, Frayne values these attributes above conventional education. His educational background includes a Bachelor of Engineering in Mechatronics from James Cook University and post-graduate studies in Business Administration, Corporate Finance, and Management at Deakin University.

Throughout his career, Frayne has held key roles in various organizations including being a Co-founder & CEO at Plait, Co-Founder & CEO at Well Revolution, and Founder of Associated Media Limited, among others. His extensive involvement in multiple ventures and industries showcases his versatility and drive to make a meaningful impact.

Residing in Auckland, New Zealand, Frayne Cooke is recognized for his innovative contributions to the startup landscape, particularly in the realms of healthcare and technology. His mission-driven approach and focus on revolutionizing healthcare services underscore his commitment to driving positive change within the industry.

Frayne Cooke
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Location

Auckland, Auckland, New Zealand