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Fred Baker

Associate Partner at IBM

Fred Baker is the Sports Industry Leader for EMEA and an Associate Partner at IBM Consulting.2 He specializes in creating virtual sports experiences using AI technology. Baker has worked on projects for major sporting events like Wimbledon and Saint Andrews, focusing on enhancing fan engagement through personalized, real-time virtual experiences.1 He is particularly interested in how AI can be used to create immersive sports experiences and monetize fan engagement without alienating supporters.1 Baker has also shared insights on the future of e-sports and their impact on different demographics and industries.1

Highlights

CTBME Directory - TBM Connect Thrive
Jan 1 · ppcpartners.com
Team - Pritzker Private Capital
Sep 1 · youtube.com
Fan Engagement: Creating virtual sports experiences with AI | Ep. 5
Fan Engagement: Creating virtual sports experiences with AI | Ep. 5

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Fred Baker
Fred Baker, photo 1
Fred Baker, photo 2
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Location

London, United Kingdom