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Fred Bertsch

MarTech & AdTech expert. Identity is the center of the universe and has more definitions than most think

Fred Bertsch is the Senior Director of Business Development at Acxiom, a company specializing in data and identity solutions. He has built a reputation as a top performer in his field, known for his exceptional business acumen and ability to drive value in various initiatives.12

Bertsch has dedicated his career to the data and identity sector, leveraging his extensive experience to foster innovation and strategic growth within Acxiom.2 His role involves overseeing business development strategies that enhance the company's offerings and client engagement.

In addition to his current position, Bertsch has a rich background in technology and engineering. He holds a PhD in Electrical Engineering from Cornell University, where he also completed his Bachelor of Science in Engineering Physics/Applied Physics.4 His previous roles include significant contributions to Google and other tech-focused organizations, where he worked on machine learning and software development projects.34

Overall, Fred Bertsch's blend of technical expertise and business strategy positions him as a key player in advancing Acxiom's mission in the data industry.

Highlights

Feb 7 · linkedin

It’s a hard pill to swallow. I came back to #salesforce after becoming data smarter at #Acxiom, and immediately made ~150% of my number. I was then invited to participate in the Global AE Excellence Academy at Salesforce—reserved for the top 10% of performers. Yr 2 I closed out on 1/31/23. Made it to 104% of my number in a suspect economic environment. 2/1/23 I tell my wife I haven’t been this happy at work since the glorious #Krux days. Told her my feet are planted. 2/2/23 on the way to the airport for our long planned vacation, I find out my entire team has been caught up in the 10% RIF—my performance, knowledge, or relationships mattered nothing. A nauseating feeling overcame me. It’s a hard pill to swallow—especially after being at the top of the leader board in ACV.

My amazing wife has been talking me through the shock. After we return from vacation, I too will be looking for the next adventure.

Regardless of how much it stings, I am still eternally grateful for all that I have learned, and all those I met. Hopefully our paths cross again.

Oct 3 · linkedin

Related Questions

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Fred Bertsch
Fred Bertsch, photo 1
Fred Bertsch, photo 2
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Location

Denver, Colorado, United States