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Fred Roed

CEO of Heavy Chef (Pty) Ltd

Fred Roed is an accomplished entrepreneur, marketer, and CEO based in South Africa. His extensive professional background includes co-founding and serving as CEO of innovation agency World Wide Creative, where he worked with a diverse range of high-profile clients including Jaguar/Land Rover, Virgin Mobile, and The Foschini Group. Roed's entrepreneurial spirit shines through in his current role as founder and CEO of learning platform Heavy Chef, which provides a wealth of resources and support for aspiring entrepreneurs. He has been recognized as one of the Top 100 Creative People in Business by Fast Company Magazine, as well as earning the distinction of Best Individual Contribution to the South African Digital Industry at the 2015 Bookmark Awards. Roed is a proud father of three and holds degrees from both Cape Peninsula University of Technology and Bishops Diocesan College.

Highlights

Apr 18 · linkedin

The Heavy Chef (Pty) Ltd April event is happening tonight, wooooop. We're featuring two of SA's leading voices on marketplaces, Peter Allerstorfer and Matthew Leppan. We'll be chatting about how entrepreneurs can take advantage of the opportunities of massive platforms like Takealot, Faithful-to-Nature, Facebook Marketplace, Bobshop, Makro and Gumtree. We'll also be discussing the imminent arrival of Amazon on our shores. The event is sold out, but you catch the action on Insta Live on the Heavy Chef instragram account @heavychef.

This session is a proud collaboration with Paystack, xneelo (Pty) Ltd, Workshop17, Xero, Backsberg Family Wines, Sir Fruit, Happy Culture , Whipping the Cat (Pty) Ltd, Sally-Ann Creed and Global Citizen.

Keen to find out more about upcoming events and entrepreneur learning programmes? Join our community of thousands of other aspiring entrepreneurs at heavychef.com 😊😊

Nov 1 · linkedin

‘Finding a way’ seems to be the official mantra of South Africa, as displayed by this past month's rugby achievements. There are two ingredients that South Africans infuse into their game. The one is the Springbok game-plan, tactics, players and strategy. The second, which is far more potent, is the Springboks’ reason for playing. We are fighting for far more than a win on the rugby field. It’s about inspiring a nation. As the joy (and distraction) of our rugby team’s achievement sweeps across South Africa, I’m wondering how can we sustain this feeling?

Related Questions

What inspired Fred Roed to start Heavy Chef?
What are some notable achievements of Fred Roed in the digital industry?
How did Fred Roed's background influence his career in entrepreneurship?
What is the Heavy Chef Foundation and how does it support emerging entrepreneurs?
What are some key takeaways from Fred Roed's book "The Heavy Chef Guide To Starting A Business In South Africa"?
Fred Roed
Fred Roed, photo 1
Fred Roed, photo 2
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Experience

CEO at Heavy Chef (Pty) Ltd, January 2017 - Present
Co-Founder at World Wide Creative, January 2003 - November 2016

Education

National Diploma in Graphic Design / Marketing from Cape Peninsula University of Technology, 1992 - 1994, Bishops Diocesan College, 1982 - 1991

Location

City of Cape Town, Western Cape, South Africa