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Freddy Shelton

CMO at LeaderFactor - Create Psychological Safety At Work

Freddy Shelton is the Chief Marketing Officer (CMO) at LeaderFactor, a professional training and coaching firm based in Salt Lake City, Utah. He has held this position since February 2021, where he is responsible for leading marketing strategies that focus on data-driven cultural transformation through psychological safety and organizational change initiatives.135

Professional Background

Before joining LeaderFactor, Shelton accumulated extensive experience in marketing roles across various companies:

  • Senior Marketing Consultant at The Fifth Marketing (September 2019 - Present)
  • Senior Marketing Consultant at Social Smile Co. (June 2020 - January 2022)
  • Director of Customer Experience at Skipio (October 2018 - September 2019)
  • Head of Content at Skipio (June 2016 - October 2018) .13

Shelton's career also includes roles in lead generation and customer experience, showcasing his versatility in the marketing field. His educational background includes a Bachelor's degree in Personal Financial Planning from Utah Valley University.3

Skills and Certifications

Freddy Shelton is certified in various marketing disciplines, including:

  • HubSpot Sales Software
  • Inbound Marketing
  • HubSpot Marketing Software
  • Bridges Out of Poverty Trainer Certification.3

He is fluent in both English and Chinese, which enhances his ability to communicate in diverse business environments.3

Personal Insights

Shelton actively shares insights on marketing leadership and strategy through his LinkedIn profile, where he emphasizes the importance of the CMO role as a pathway to executive leadership.24 His approach focuses on leveraging marketing to drive business growth and enhance customer experiences.

For further details, Freddy Shelton can be found on LinkedIn under the username freddy-shelton.

Highlights

Aug 27 · linkedin

I'm a big fan of staying organized and over-communicating.

In marketing, because there are so many different types of tasks, what we do every day can sometimes cause us to lose sight of why we are doing it. Working on tasks without considering the 'why' won't produce the best results.

Notion has a super useful OKR template that I've used multiple times and am now using to communicate my strategy and vision at Ori.

You start with your high-level objectives. You can then link your key results to those objectives. Next, your daily tasks link directly to those key results.

It's a basic template, but it's really useful.

For me, having a project management system that links tasks back to objectives gives me a clear talk track for communicating daily work. A clear link back to "the why" of the work.

It also provides visibility into where time is being allocated and what additional resources need to be put in place to hit our goals.

You can find the Notion template by searching "OKRs" in the Notion template library. If you want me to send you a direct link, just comment below.

The screenshot is from the Notion template—not my current goals

Apr 1 · linkedin

They say "ebooks are dead" and "nobody wants to put in an email to download your guide."

That may be true of your guides, but at LeaderFactor, our Psychological Safety Behavioral Guide has seen tens of thousands of downloads. It has been translated now into multiple languages, and continues to be widely shared and downloaded every single day.

What makes it so good?

Timothy R. Clark and our team took psychological safety and made it practical and actionable at a behavioral level.

The Behavioral Guide has 120+ specific behaviors that you can practice today. They all relate to psychological safety, BUT they are really useful no matter your position, title, or authority.

Here are a few of my favorites:

Frame problems before you solve them. Teach your team to frame problems before they solve them. Otherwise, we often end up solving the wrong problem. Find a problem and say, "I'd like you to help me frame this problem, not solve it. I want to make sure I'm defining the problem correctly first."

Ask twice as much as you tell. When you ask someone a question, it's an invitation to engage and a form of validation. Telling can be fine too, but if you tell too much, it's self-serving and signals selfishness, arrogance, and dominance, all of which are off-putting.

Model the art of disagreement. Having challenger safety means that the members of your team can debate issues on their merits and find the best one without creating fear and interpersonal conflict. It's your job to teach them how to have marvelous disagreement to create this idea meritocracy.

There is a lot packed into one guide.

That's what makes it so valuable to our audience. If you'd like to see a copy, just send me a DM, and I'd be happy to share it with you.

Ebooks are not dead, as long as they are exceptional.

Related Questions

What are Freddy Shelton's key achievements at LeaderFactor?
How did Freddy Shelton transition from different roles to becoming a CMO?
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How has Freddy Shelton's experience at Ori influenced his work at LeaderFactor?
Freddy Shelton
Freddy Shelton, photo 1
Freddy Shelton, photo 2
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Location

Lehi, Utah, United States