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Freddy Sobin
Group CEO XXL, Chairman Bubbleroom & Board Member Salling Group
Freddy Sobin is a prominent figure in the retail industry, currently serving as the Group CEO of XXL ASA since May 2023. He previously held the position of CEO at KICKS Group, a leading Nordic beauty retailer, from 2018 until his transition to XXL.12 Sobin has extensive experience in e-commerce and digital transformation, which he leverages in his roles on various boards, including Stormberg AS, where he is a member of the board.3
Background and Education
Freddy Sobin was born in Sweden and is 41 years old. He holds a Master of Business Administration from the Stockholm School of Economics. His career includes significant leadership roles, such as CEO of Consortio Fashion Group and Chairman of the Board at Outnorth, which provided him with deep insights into the sports and outdoor sectors.12
Current Roles
- CEO of XXL ASA: Leading one of the largest sports retailers in the Nordics.
- Board Member at Stormberg AS: Contributing his expertise in retail and e-commerce.
- Other Board Positions: Includes roles at Svensk Handel and Svenskt Näringsliv, as well as being involved with Salling Group in Denmark.123
Sobin is recognized for his strategic vision and ability to drive growth in competitive markets, making him a respected leader in the Nordic retail landscape.
Highlights
🎉 What an incredible Olympics we witnessed in Paris this Summer! An extremely successful event with unforgettable moments in sports history. Huge thanks to the International Olympic Committee – IOC and the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024!
🥇 Congratulations to all our Nordic athletes on their performance, truly impressive! These athletes are our greatest role models, and it's heartwarming to see them inspire the next generation. If we want to succeed again in four years in Los Angeles, we must continue to support and honour the local clubs and organizations across all our markets that tirelessly—often through volunteer efforts—create the best possible conditions for our youth to thrive.
⚽️ Sports contribute to a sense of community and are essential for preventing social exclusion. At XXL Sport & Villmark we believe that Sports Unite All and therefore the below news from Sweden is truly great to take part of - https://lnkd.in/d8BdHe8M . We are committed to making sports and outdoor activities easily accessible to everyone. Sports create healthy and happy lives, and we want everyone to participate—regardless of age, gender, skin colour, geography, or financial situation. 💚
Now, let's cheer on all our Nordic participants in the Paralympics. 🏅 I am confident we will witness some outstanding achievements from our Norwegian, Swedish and Finnish athletes there as well! 🙌
#Olympics #Paralympics #Sports #Inspiration #Community #YouthDevelopment #Inclusion #France2024
Today, I had the privilege of presenting XXL's (XXL Sport & Villmark) quarterly results. While sales have been below expectations due to mainly low demand for capital-intensive goods and availability issues, I’m thrilled to report a stronger and growing gross margin as well as continued underlying cost savings enhancing our operating results. 🔄 Progress on our Reset & Rethink Strategy 🔄
It's been a year since we launched our comprehensive Reset & Rethink strategy, and we’re seeing significant progress in its implementation: 📈 Improved store operation efficiency 🌐 Enhancements in e-commerce boosting online profitability 💪 Strong price control driving a better gross margin 🔧 Restructuring efforts yielding cost reductions and footprint optimization in stores 🛒 Increased purchasing in lower price categories, reducing inventory days significantly 📉 Record low inventory value 🌟 Q2 Highlights 🌟
🤝 Intention to enter into a strategic collaboration agreement with Frasers Group and to work closely with Michael Murray, Ger Wright, James France and many more from their great team to leverage synergies in purchasing, brand partnerships, store elevation, and best practices. 🎉 Quickly approaching 4 million XXL Reward members in the Nordics. 💳 Launch of XXL Pay, together with Walley ,our new payment solution to boost sales and loyalty. 🏷️ Introducing Pilago, our new low-price brand, and expanding the Stormberg AS assortment to reclaim our position as the go-to destination for affordable sports and outdoor gear in the Nordics. 🏪 Renewed and more inspiring stores for our customers. ⚽ Partnering with Joshua King Football Camp and Zuccarellostiftelsen for the second consecutive year, supporting our purpose of Sports Unite All and our mission to lower economic barriers to organized sports.
You can find the full presentation here: https://lnkd.in/dXyGF-Yw We are committed to continuous improvement and innovation to better serve our customers and stakeholders. Stay tuned for more updates and thank you for being part of our journey! 💪🌍 #QuarterlyUpdate #RetailInnovation #CustomerExperience
