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Freddy Ward

Co-Founder and CEO @ WeAreWild.com

Freddy Ward is the co-founder and CEO of Wild Cosmetics, a London-based company specializing in sustainable personal care products, particularly natural deodorants. He launched Wild in 2019 alongside his lifelong friend Charlie Bowes-Lyon, with the aim of addressing the growing demand for eco-friendly alternatives in the cosmetics industry. The brand is notable for its refillable deodorants, which utilize biodegradable bamboo pulp refills to minimize plastic waste.123

Career Background

Before founding Wild, Ward began his career at HelloFresh UK, where he was one of the first employees and eventually served as the Marketing Director. His experience there helped him develop skills that would later contribute to the success of Wild Cosmetics.13 The company has quickly gained traction, selling over 3 million deodorant refills and positioning itself as a leader in the natural deodorant market.23

Business Philosophy and Achievements

Ward emphasizes sustainability and high-quality formulations in Wild's products. The company has raised significant funding to support its growth, including £7.5 million from various investors.23 Under his leadership, Wild has expanded its product line to include plastic-free bar soaps and shampoo bars, and has achieved substantial revenue growth, with projections to nearly double its turnover from £26.5 million to about £50 million within a year.34

Personal Life

Freddy Ward is married with two children and enjoys playing tennis as a way to resolve disagreements with his co-founder.3 He is also passionate about promoting sustainability in consumer products and is actively involved in discussions around green practices in the cosmetics industry.14

Highlights

Aug 16 · piper.co.uk
Piper Podcast: Freddy Ward, co-founder of Wild
Jan 21 · Yahoo Finance UK
Meet the UK founders behind refillable deodorant brand - Yahoo Finance UK
Meet the UK founders behind refillable deodorant brand - Yahoo Finance UK
Oct 6 · thegrocer.co.uk
Wild's Freddy Ward on making sustainable, natural deodorant work
Wild's Freddy Ward on making sustainable, natural deodorant work
Mar 3 · The Times
Riding the wave of pandemic ingenuity - The Times
Riding the wave of pandemic ingenuity - The Times
Feb 1 · app.dealroom.co
Wild Cosmetics company information, funding & investors
Aug 25 · shows.acast.com
The Smarter Podcast with Emily Austen | Acast
The Smarter Podcast with Emily Austen | Acast
Dec 24 · open.endole.co.uk
Wild Cosmetics Limited - Company Profile - Endole

Related Questions

What inspired Freddy Ward to start Wild Cosmetics?
How did Freddy Ward's experience at HelloFresh influence his approach to Wild Cosmetics?
What were the biggest challenges Freddy Ward faced when launching Wild Cosmetics?
How did Freddy Ward and Charlie Bowes-Lyon meet and decide to start Wild Cosmetics?
What makes Wild Cosmetics' refillable deodorants unique compared to other brands?
Freddy Ward
Freddy Ward, photo 1
Freddy Ward, photo 2
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Location

London, Greater London, United Kingdom