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Frederik Scholten

Chief Marketing, Digital and Customer Officer at Telmore

Frederik Scholten is the Chief Marketing, Digital and Customer Officer at Telmore, a Danish telecommunications company. He has held this position since April 2023.1 In this role, he is responsible for:

  • Marketing (Brand & Creative, Media and Planning)
  • eCommerce, P/L, Digital Platforms
  • Customer management (CRM/CLM, Value Creation and base management)
  • Devices/Hardware (Assortment, planning, commercial)

Scholten has an extensive background in marketing and digital strategy, with experience across various industries. Some key highlights of his career include:

Professional Experience

  • Senior Account Executive at Salesforce (2021-2022)
  • Head of Marketing and Proposition at 3 Danmark (2019-2021)
  • Head of Marketing at 3 Danmark (2015-2021)
  • Various roles at MediaCom, including Client Service Director (2010-2015)

Industry Involvement

  • Board Member at Dansk Annoncørforening (Danish Advertisers Association) since 2020
  • Founding Mentor at Copenhagen FinTech since 2018
  • Jury member for Danish Digital Award since 2019

Approach to Marketing

Scholten is known for his innovative approach to marketing, combining data-driven strategies with creativity. He believes in the power of personalization and leveraging artificial intelligence to enhance customer experiences.2 Under his leadership, Telmore has seen significant improvements in digital sales and customer engagement:

  • 21% growth in digital sales
  • 25% increase in cross-sales to existing customers
  • 11% lift in sales from personalized offers using AI2

Scholten's philosophy emphasizes the importance of both data and creativity in marketing, stating, "With data and science, we can understand how people think and behave. Creativity then enables us to come up with experiences that inspire them to act."2

Highlights

Apr 24 · business.adobe.com
Telmore personalizes customer marketing with AI and Adobe.
Telmore personalizes customer marketing with AI and Adobe.

Related Questions

What are some of the key campaigns Frederik Scholten has led at Telmore?
How did Frederik Scholten's work with L.O.C. impact Telmore's brand health?
What strategies has Frederik Scholten implemented to improve Telmore's digital platforms?
How has Frederik Scholten's experience at 3 Danmark influenced his approach at Telmore?
What are Frederik Scholten's main responsibilities as Chief Marketing, Digital and Customer Officer at Telmore?
Frederik Scholten
Frederik Scholten, photo 1
Frederik Scholten, photo 2
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Experience

Chief Marketing, Digital and Customer Officer at Telmore (April 2023 - Present)
- Chief Marketing & Digital Officer at Telmore (November 2022 - May 2023) - Senior Account Executive at Salesforce (September 2021 - November 2022) - Head of Marketing and Proposition at 3 Danmark (August 2019 - July 2021)

Location

Copenhagen, Capital Region of Denmark, Denmark