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Fredrik Nilsson

Fredrik R. Nilsson is the Chief Executive Officer at LAKRIDS BY BÜLOW, a position he has held since August 2017.2 He is a multilingual professional with native or bilingual proficiency in Swedish and English, full professional proficiency in Norwegian, Danish, and German, and professional working proficiency in French.1

Career History

  • CEO at LAKRIDS BY BÜLOW (August 2017 - Present)2
  • Board Member at bObles (March 2022 - Present)2
  • Various roles at Nestlé Nespresso SA (April 2010 - August 2017)2:
    • General Manager / Business Executive Officer (Danish and Nordic operations)
    • Regional Business Manager
    • Regional Business Development Manager
    • Finance & Control Manager / Regional CFO
    • Business Excellence Manager
  • Car Show Crew/Team Leader at Volvo Cars (August 2001 - September 2004)2
  • Intern at SEB Hypothekenbank (2003)2

Education

  • Executive Development Program, IMD (2017)2
  • Leadership Development Training, London Business School (2014)2
  • Post Graduate program in European Management, NEOMA Business School (2003)2
  • ERASMUS Exchange program in Business, WHU - Otto Beisheim School of Management (2002)2
  • Master's degree in Finance & Accounting, Marketing, and General Business, University of Gothenburg (2000-2004)2
  • Gymnasieexamen in Social Sciences, Tycho Braheskolan (1996-1999)2

Under Fredrik's leadership, LAKRIDS BY BÜLOW has been expanding its global presence, with 39 stores worldwide as of September 2024, including 15 in Germany.3 The company has also collaborated with prestigious retailers like Harvey Nichols in the UK.45

Highlights

Apr 12 · linkedin

🇩🇰 TODAY WE ARE CLOSING OUR FACTORY IN DENMARK 🇩🇰 for one day, to get ALL OUR EMPLOYEES on the streets to hand out 1 million pieces of liquorice! 🖤

As a part of our mission to make the world love liquorice, we are celebrating International Liquorice Day on April 12th by hosting the world’s largest liquorice tasting!

This Friday, we at LAKRIDS BY BÜLOW together with our partners will be handing out 1 million pieces of our Danish gourmet liquorice at more than 350 locations worldwide: Zeina is in Dubai , Nikolaj, Thomas & I are in Germany, Edward in the UK, Johan in Norway, Richard in Sweden, Justina in the US, Kathrine in Denmark, Maria in Finland and much much more! 🇦🇪 🇺🇸 🇸🇪 🇩🇪 🇩🇰 🇳🇴 🇫🇮 🇬🇧

Join us for a free taste of chocolate coated liquorice, and help us make the world love liquorice – one liquorice at a time 🌍 See where to find us at lakridsbybulow.com

#WEMAKETHEWORLDTASTELIQUORICE #wemaketheworldloveliquorice

Sep 19 · linkedin

Selfridges opened the doors in 1908, and it took until 2022 for the shopping establishment on Oxford Street to get a LAKRIDS BY BÜLOW store.

Now open for business.

It is never too late to join us to make the world love liquorice!

Related Questions

What are Fredrik R. Nilsson's key achievements at Lakrids By Bülow?
How did Fredrik R. Nilsson's role at Nestlé Nespresso prepare him for his position at Lakrids By Bülow?
What strategies has Fredrik R. Nilsson implemented at Lakrids By Bülow for its global expansion?
What is the significance of Fredrik R. Nilsson's leadership development training at the London Business School?
How has Fredrik R. Nilsson's background in finance and accounting influenced his leadership style at Lakrids By Bülow?
Fredrik Nilsson
Fredrik Nilsson, photo 1
Fredrik Nilsson, photo 2
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Location

Copenhagen Area, Capital Region, Denmark