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Freya Berwick

Director, Sense Of Self

Freya Berwick is the co-founder and director of Sense Of Self (S.O.S), an innovative bathhouse and spa located in Collingwood, Melbourne.15 She launched S.O.S in 2020, inspired by her international travels and experiences with communal bathing cultures, particularly during her three-year stint living in Norway.24

Berwick's background is diverse, spanning hospitality, botany, and entrepreneurship. She studied science with a focus on botany and later completed a Master of Entrepreneurship.2 Her career path has been non-linear, including experiences such as:

  1. Growing up on a farm in the Daintree region of Australia2
  2. Running a small hotel and restaurant in Norway1
  3. Working in hotel and restaurant curation6

Sense Of Self represents Berwick's vision to create a space fostering self-connection and belonging, offering a modern interpretation of global bathing practices tailored for Melbourne.3 The business has grown significantly since its opening, with plans to expand to Sydney in late 2025.35

Berwick's approach to wellness is characterized by authenticity, rejecting what she calls "wellness bullshit" in favor of evidence-based practices.3 Her business philosophy emphasizes inclusivity, agency, and balance, reflecting her personal journey of body acceptance and self-trust.35

Related Questions

What inspired Freya Berwick to transition from hotel management to founding Sense of Self?
How did Freya's international experiences influence the concept of Sense of Self?
What challenges did Freya face when starting Sense of Self, and how did she overcome them?
How does Sense of Self differentiate itself from traditional spas and bathhouses?
What role does community play in the vision of Sense of Self?
Freya Berwick
Freya Berwick, photo 1
Freya Berwick, photo 2
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Location

Greater Melbourne Area