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Frida Leibowitz

Credit Risk Analyst, Marcus by Goldman Sachs

Frida Leibowitz is the co-founder and CEO of Debbie, an innovative rewards platform for debt payoff.4 Before starting Debbie, she worked at Goldman Sachs for two years, where she led cards product and consumer loans credit risk for Marcus, Goldman's digital banking platform.4

Leibowitz's background is deeply rooted in her personal experiences. She grew up in a single-parent, immigrant, non-college-educated family that struggled with debt.2 This background inspired her to pursue a career in finance and eventually led her to start her own company focused on helping people break free from the debt cycle.12

After graduating from New York University's Stern School of Business, Leibowitz joined Marcus by Goldman Sachs as a senior credit risk analyst.2 During her time there, she worked on building risk models, pricing models, and understanding consumer behavior around credit loans, particularly debt consolidation loans.1

Leibowitz's entrepreneurial spirit emerged early; she started her first business at age 12, organizing a day camp and charging $1 per day per child.3 This early experience, combined with her professional background in finance, ultimately led her to co-found Debbie in 2021.2

At Debbie, Leibowitz aims to address what she sees as a behavioral problem in debt management, not just a mathematical one. The platform encourages individuals to pay down debt and rewards them for consistent, positive financial behavior.2

Highlights

What This Startup Teaches Us About Behavioral Economics
Mar 29 · youtube.com
Driving Debt Down for Bank Clients - Frida Leibowitz, Debbie
Driving Debt Down for Bank Clients - Frida Leibowitz, Debbie
Mar 12 · finopotamus.com
Women in Technology: Debbie's Frida Leibowitz - Finopotamus
Dec 29 · howshestarted.com
Building Debbie: How Rachel and Frida Raised Over $2M for their ...
Aug 31 · refreshmiami.com
Looking to improve your finances? Make Debbie your new best friend
Looking to improve your finances? Make Debbie your new best friend
Nov 4 · garp.org
Risk and Compliance Disruptors: Innovative Startups Specialize in ...
Sep 29 · youtube.com
Frida Leibowitz, Debbie, on being selected as one of Finovate's first ...
Frida Leibowitz, Debbie, on being selected as one of Finovate's first ...

Related Questions

What inspired Frida Leibowitz to transition from Goldman Sachs to start Debbie?
How did Frida Leibowitz's personal experiences with debt influence her career path?
What are some unique features of Debbie's app-based platform?
How does Frida Leibowitz's background in behavioral economics impact her approach to debt management?
What challenges did Frida Leibowitz face when launching Debbie?
Frida Leibowitz
Frida Leibowitz, photo 1
Frida Leibowitz, photo 2
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Location

Greater New York City Area