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Fried Broekhof

Leadership-team coach - Coach of coaches - Partner @ Agile 360 & Partner @ Leadership 360 - Quartermaster

Fried Broekhof is a highly skilled and passionate agile entrepreneur with a wealth of knowledge and experience in enterprise agile transformation. As a senior enterprise agile coach and certified leadership coach, Fried has dedicated his career to helping organizations master the complexities of agile methodologies and achieve transformative results. With a robust background in coaching, training, and implementing agile frameworks, Fried specializes in various approaches including Scrum, Kanban, Lean Startup, and the Scaled Agile Framework (SAFe). This extensive expertise allows him to tailor agile solutions that meet the unique needs of each organization he serves.

Fried's career has been marked by leadership roles in several prominent companies, where he has played pivotal roles in facilitating agile transformations. Currently, as an Agile Leadership Coach for COO Risk & Finance at ING, he guides executives in navigating the challenges of adopting agile practices within their operations. His previous experience as a Managing Partner at Agile 360 & Leadership 360 and Senior Agile Consultant at ING further solidified his reputation as a trusted advisor in the field. Additionally, his role as a co-founder of the Agile Masterclass Institute showcases his commitment to educating others on agile principles and practices.

Throughout his career, Fried has demonstrated a strong aptitude for executive coaching, agile leadership coaching, and agile transformation design. He combines validated learning techniques and lean principles to help organizations create a culture of continuous improvement. His approaches not only enhance team performance but also foster innovation through agile methodologies. Having worked with diverse organizations including ABN AMRO Bank N.V., ServiceNow, and UNIT4 Group, Fried has accumulated extensive experience and success stories that highlight the impact of agile transformations in various sectors, including e-commerce and risk management.

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Fried Broekhof
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Location

Utrecht Area, Netherlands