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Fuad Almasoud

Head, User Acquisition and Retention MENA at Viu

Fuad Almasoud is a highly accomplished strategist with a track record of over 20 years in the digital realm. Currently spearheading user acquisition and retention at VIU in the MENA region, Fuad excels in optimizing marketing expenditures to secure high-value users and enhance customer lifetime value. His professional journey commenced as a web designer/UI developer during the late 90s, where he actively contributed to the establishment of several regional internet startups. Fuad significantly impacted the UAE startup landscape in 2008 by orchestrating initiatives like Dubai Democamp to unite diverse online stakeholders. Noteworthy roles he has undertaken include founding and overseeing the social media marketing division and digital anti-piracy unit at MBC GROUP, the largest media entity in MENA. Moreover, he led YouTube's initiatives to foster the creator ecosystem across MENA, Turkey, and SSA, encompassing the launch of support programs and workshops. Fuad's academic accolades include a bachelor's degree in computer science and various marketing certifications, underpinning his proficiency in areas such as business strategy, data analysis, growth hacking, and business model assessment.

Fuad Almasoud
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Location

Dubai, United Arab Emirates