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Fury Putra
Experienced Product Manager on Growth & Financial Service
Fury Oktria Putra is an experienced product manager with a diverse background in the tech industry, particularly in financial services and supply chain sectors in Indonesia.14 Here are key details about his professional profile:
Career Highlights
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Current Role: Product Lead at Wintermar Offshore Marine Tbk (since June 2023)1
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Previous Positions:
- Senior Product Manager at GoToko (April 2022 - May 2023)
- Product Manager at DOKU, PT NUSA SATU INTI ARTHA (November 2020 - April 2022)
- Associate Product Manager at PT Payfazz Teknologi Nusantara (June 2019 - January 2020)
Expertise and Achievements
- Over 6 years of experience in Financial Services and Supply Chain in Indonesia4
- Proficient in defining requirements, designing, organizing, testing, and delivering complex systems1
- Acknowledged as a product digital enabler, with experience in B2C, B2B, and Financial Services ecosystems1
- At DOKU, he delivered initiatives for the small-medium market segment, including WhatsApp Link and Jokul Retail, achieving triple-digit MoM user growth4
Education and Skills
- Bachelor of Engineering in Industrial Engineering from Universitas Gadjah Mada (UGM), graduated in 20181
- Expertise in product management, sales and marketing, project management, and various industrial fields1
- Proficient in tools such as JIRA, Trello, Zepplin, Slack, Google Suite, and others1
Additional Information
- LinkedIn username: furyoktria3
- Portfolio website: furyoktria.com4
- Describes himself as "Cengli, Cuan, Cincai, Ciak #jackofalltrades #cuanforlyfe #techpreneur #productmanager" on Twitter2
Fury Oktria Putra has established himself as a dynamic professional in the product management field, with a strong track record in various tech companies and a focus on financial services and digital products.
Highlights
[Product Serial - How to create better copywriting for error messages]
Pesan error yang ditampilkan kepada pengguna harus didasarkan dari 3 pondasi utama:
1️⃣ Menguatkan mindset bahwa "tidak perlu membuat error message" Maksudnya adalah, pesan error muncul karena faktor-faktor yang di lakukan baik oleh sistem maupun oleh si penggunanya. Maka, yang perlu ditekankan adalah bagaimana membangun sistem yang diusahakan tanpa cela dengan membuat journey dari pengguna wajib semudah mungkin sehingga tidak menimbulkan kebingungan dari sisi pengguna.
2️⃣ Bukan berbentuk pesan robot Maksudnya dari pesan robot adalah, menampilkan syntax dari code tanpa adanya penafsiran berdasarkan bahasa yang dipahami umum. Contoh, syntax HTML atau JS yang tertampil.
3️⃣ Generic & Unclear Message Kedua pendekatan diatas sebisa mungkin dihindari, karena bisa membawa pengguna kepada kebingungan, yang justru bisa memperbesar churn rate dari platform yang dikembangkan.
Ada 5 komponen yang menjadi faktor penentu sebuah pesan error yang ditampilkan bisa dianggap baik, yakni:
1️⃣ "Say what happened" Ini harus bisa menjadi header dari pesan yang muncul, buat sesingkat mungkin, sejelas mungkin namun padat informasi. Contoh dibawah menggambarkan penggambaran bagaimana header yang baik dalam membuat error message.
"Unable to connect your account" Pesan yang ditampilkan sangat singkat, jelas namun memiliki makna yang cukup lugas. Bisa dikombinasikan dengan bentuk visual, atau audio.
2️⃣ "Provide reassurance" Ini penting, memberikan rasa aman, rasa kepastian kepada pengguna bahwa dampak dari error yang terjadi tidak akan berpengaruh terhadap apa yang sudah dilakukan pengguna pada fase sebelumnya.
3️⃣ "Help them to fix it" Berkaca pada heuristic evaluation by Jacob Nielsen bahwa pengguna ini perlu di provide "user control and freedom". Maksudnya adalah membuat pengguna memiliki kemampuan untuk bisa melakukan aksi di dalam sistem kita.
4️⃣ "Say why it happened" Ini penting di informasikan pada pesan error, walaupun permasalahan yang datang adalah karena "technical issue" namun sebisa mungkin pengguna mendapatkan penjelasan supaya pengguna bisa memahami aksi selanjutnya yang dilakukan
5️⃣ "Give them the way out" Ini adalah sebagai exit plan, supaya pengguna tetap memiliki kemampuan dan saluran yang tepat untuk menyampaikan keluhan untuk mengurangi dan menghilangkan kebingungan saat mereka menghadapi pesan error ini.
Source: https://lnkd.in/gJwBRs9E
![[Product Serial - How to create better copywriting for error messages]
Pesan error yang ditampilkan](https://assets.clay.earth/platforms/linkedin/a99b1648-a206-40cc-9025-a79aa7d16ac5.jpg)
Logika dalam Product Management
Disclaimer Opinions expressed are solely my own.
- Product Management role menurut perspektif saya, adalah permainan logika.
- Interpretasi dari logika ini biasanya diwujudkan dalam bentuk framework yang harapannya framework-framework yang dibuat itu bukan hanya mempermudah kerja sang Product Manager tetapi kepada pemangku kepentingan yang berkolaborasi erat dengan sang product manager.
Kesalahan berpikir para freshmen product manager adalah mereka mendewakan framework.
- Framework ini hanya sebagai alat membantu mengeluarkan dan memvisualisasikan logika berpikir product manager, tidak lebih dari itu.
- Kita akan menyadari semakin lama, kita akan semakin overwhelmed dengan banyak framework yang typically same dan membingungkan mana yang perlu kita pilih.
- Sangat diperbolehkan selama itu bisa solve business pain points, stakeholders pain points untuk kita generate new approach(es) or framework ataupun mencoba mengombinasikan berbagai macam framework existing menjadi satu framework baru.
Salah besar, kalau kita tidak boleh bereksperimen dengan framework yang ada, tidak ada istilah "framework overuses" berdasarkan practical experience saya.
Namun, yang perlu di pahami, logika dalam product management sebenarnya cukup mudah. Kerangka berpikirnya bisa berangkat dari salah satu atau kombinasi dua hal ketika menyelesaikan masalah yakni;
- Bagaimana bisa meningkatkan revenue perusahaan dan atau,
- Bagaimana bisa menurunkan cost yang dihadapi oleh perusahaan.
Tapi untuk starting pointsnya, ada beberapa useful strategic framework yang bisa digunakan:
- Customer Purchase Decision Making Process ~ contohnya REAN (Reach, Engage, Activate, Nurture)
- Marketing Mix (4P; Product, Place, Price, Promotion)
- SWOT Analysis (Strength, Weaknesses, Opportunity, Threat)
- Situational Analysis (Company, Competitors, Customers, Collaborators, Climate).
- Porter Industry Analysis
Bisa juga, problem yang harus di selesaikan melihat dari:
- Northstar Metrics perusahaan dan atau
- Key Performance Indicator perusahaan.
Dengan logika dan mindset yang sudah kuat, percaya saja mau di taruh dalam perusahaan dengan core business yang beda-beda itu menjadi tidak masalah.
Semoga bisa menjawab keresahan teman-teman freshmen yang jadi Product Manager.
Last but not least, mending gak usah jadi PM kalau cara berpikirnya masih melompat-lompat yah! 😁😁
Sumber: Cracking PM Interview book by Gayle Laakmann McDowell and Jackie Bavaro
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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