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G. Young

G. Oliver Young is an experienced product management professional currently serving as the Director of Product Management at Sonos, Inc. He has a diverse background in technical product management, having held leadership roles at prominent companies such as Twitter, LogMeIn, and InsideTracker.13

Young specializes in integrating complex technical products into users' daily lives and has a track record of boosting user engagement through the development of compelling software experiences.1 His expertise lies in turning complex problems into tangible product solutions.3

In August 2022, Young joined InsideTracker as VP of Product, bringing over a decade of product development and design experience to the company.1 At InsideTracker, he focused on creating experiences that aim to add years to life and life to years for users.1

More recently, Young has been involved in high-profile projects. In January 2025, he mentioned working on his first Super Bowl commercial, indicating his involvement in significant marketing initiatives.2 Additionally, he has been active in sharing his professional insights, such as creating a product exercise for a hiring process in February 2024.4

Young resides in the Boston area with his wife, who is an experienced marathon runner and registered dietitian, and their two young children. This personal background provides him with first-hand knowledge of InsideTracker's active user base, which he applies to his product development approach.1

Highlights

Feb 26 · linkedin

As part of a hiring process I recently did a product exercise in order to better give the team a sense of how I think, present, and work through problems. I’ve done exercises like this in the past and have asked PMs to do them as part of my hiring process in the past as well. Sometimes these project asks are done well, and sometimes, well, they aren’t.

What makes a bad project?

  • Cases where the candidate is doing “free work” for the company are really gross, and unfortunately I have seen examples of these. “Create a go-to-market strategy for this product we will be launching soon.” Usually a giant red flag for the role. Basically the opposite of a work trial (https://lnkd.in/e-C5nXEx).

  • More common and most pernicious are the projects or even interview questions where you ask the candidate to evaluate your product and present their thoughts. It sounds like a useful way to get a sense of what they will bring to the company if you hire them, but in practice it puts the candidate at a huge disadvantage. No one thinks about your products as much as the people who work at the company, so someone coming in from the outside is almost guaranteed to come up with things the team has already considered, likely discarded, or are simply not as deep or well thought out as those the team already has on the roadmap. Worse still, if they are presenting to a room of people, they are literally the least informed person in the room.

What makes a good project?

  • Put the candidate into the expert position. Ask them to present something they have worked on in the past, or something hypothetical that is not your product.

  • Keep it short. Prep should only take a few hours of a candidate’s time, and ideally does not involve a ton of background research to come up to speed before they can even start.

  • Focus your evaluation on the “how”, rather than the “what.” How do they present their thoughts and insights? How do they handle objections and push back? For PMs, how do they show up in the room?

The project I recently completed was, in my view, a good one.

“Create a PRD for a custom home screen for your Gmail/Hotmail/Yahoo/etc. email account. What would you need it to do? What would it look like? Note that you are the customer, and you are building this for yourself.”

No more than 2 hours to produce a max 1,000 word doc. I’m the expert.

Since I’m out job hunting, a structured inbox for job hunters was top of mind for me. This PRD was 998 words. Come on Google, let’s build this sucker!

https://lnkd.in/eG6k4nsh

Related Questions

What are some of the key projects Oliver Young has led at Sonos?
How did Oliver Young's role at Twitter influence his approach at Sonos?
What makes Oliver Young's product management style unique?
How has Oliver Young's experience at LogMeIn shaped his career?
What are some of the challenges Oliver Young has faced in his product leadership roles?
G. Young
G. Young, photo 1
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Location

Boston, Massachusetts, United States