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Gabe Gordon

Reach Agency Co founder I Small Agency of the Year (Ad Age + Shorty’s)

Gabe Gordon is a seasoned professional with 15 years of global experience in content marketing, having worked with renowned brands like General Motors, The NFL, Nestle, Walmart, and PepsiCo.

Gabe Gordon served as a lead strategist at PepsiCo and contributed significantly to their partnership with The X Factor on Fox.

Prior to his role at PepsiCo, Gabe spent a decade at the William Morris Agency and William Morris Endeavor Entertainment, gaining valuable insights into the entertainment industry.

During his tenure at GM from 2004 to 2009, Gabe played a key role in the company's entertainment strategy, focusing on franchise partnerships with major films like Transformers.

Gabe's expertise also extends to managing entertainment operations for the NFL from 2008 to 2011, where he successfully executed notable content licensing deals, including The NFL's American Family commercial spot for Super Bowl XLV.

Before his time at William Morris, Gabe held marketing positions in the music industry, working with notable labels like Interscope, Geffen, A&M, and Sony Music.

His specialties include content strategy, digital media, entertainment, and integrated marketing.

Gabe Gordon pursued a BSBA in Marketing from the University of Denver - Daniels College of Business and has been involved in various organizations such as Reach Agency, REGGIE AWARDS, The Webby Awards, Shorty Awards, Doing Things Media, Buffer Festival, VidCon, Brand Storytelling, PepsiCo, and William Morris Endeavor.

He has accumulated a wealth of experience and expertise in the marketing and entertainment sectors, making him a valuable asset to any organization seeking innovative content solutions.

Highlights

Sep 13 · Digiday
How agencies are measuring impact for brands beyond the classic ... - Digiday
How agencies are measuring impact for brands beyond the classic ... - Digiday
Sep 11 · Campaign US
The creator economy has a role to play in the Hollywood strikes - Campaign US
The creator economy has a role to play in the Hollywood strikes - Campaign US
Gabe Gordon
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Location

Los Angeles, California, United States