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Gabe Gottlieb

Board Member at Sensor Tower

Gabe Gottlieb is the Chief Strategy Officer (CSO) at Sensor Tower and a Board Member of the company.12 He joined Sensor Tower in May 2021 after his previous company, Pathmatics, was acquired by Sensor Tower.12

Gottlieb co-founded Pathmatics in November 2010 and served as its CEO for over 10 years until the acquisition.1 Pathmatics was a digital marketing intelligence platform that aimed to bring transparency to digital marketing.2

Prior to founding Pathmatics, Gottlieb worked at Microsoft as a Senior Software Development Lead from July 2003 to October 2009.1

Gottlieb has a background in data and software development. He describes himself as a "self-proclaimed data hound" who earned his stripes leading software teams.1 His experience and expertise in digital marketing analytics made him a valuable addition to Sensor Tower's leadership team.

The acquisition of Pathmatics by Sensor Tower in 2025 was seen as a strategic move to expand their offerings in digital marketing insights, combining Pathmatics' expertise in digital and social media advertising with Sensor Tower's strength in mobile app market intelligence.2

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Gabe Gottlieb
Gabe Gottlieb, photo 1
Gabe Gottlieb, photo 2
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Location

Santa Monica, California, United States