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Gabriel Alves

Marketing Manager - Performance, Growth & Revenue

Gabriel Alves is a seasoned professional with over 9 years of experience across various business sectors, excelling in self-management, large accounts and budgets, and a strong focus on delivering results.

His expertise spans areas such as Data-Driven approaches, Digital Transformation, omnichannel advertising, team management and training, budget control, profitability, revenue generation, Brand Safety and Brand Suitability, Remarketing/Retargeting, Strategic Planning, Performance and Growth both in B2B and B2C environments.

Throughout his career, Gabriel has worked in diverse industries including Industrial, Banking/Finance Services, Telecommunications, Education, Health, Construction, Hospitality, Insurance (Life, Home, Auto), Retirement, Capitalization, Credit, Loans, Agribusiness, NGOs/Third Sector, Technology, and Sports.

His skill set includes being a Google Ads Specialist, proficient in Google and Adobe Analytics, experienced in Facebook/Instagram Ads, Google Ads Grants, Bing Ads, LinkedIn Ads, Search Ads 360, Display Video 360, Sales Force Marketing Cloud, Criteo, Inflr, Outbrain/Taboola, Yahoo/Verizon, Tableau, Programmatic advertising, Spotify Ads, Waze Ads, Partner Management, HubSpot, CRM, SDR/BDR/LDR techniques, Unbounce, WordPress, Out-of-Home advertising, Traditional Channels, Comscore, SimilarWeb, and TGI.

Gabriel Alves holds a degree in Digital Marketing from Wyden Educacional and has pursued studies in English language and literature at Wise Up.

His career has seen him hold key positions such as Marketing Performance Manager - Growth at Armac, Senior Growth Marketing Analyst at Banco PAN, Performance Media Supervisor at WMcCann, Performance Media and Growth Coordinator at ID ullempty TBWA, Performance Media Analyst at NewBlue Performance Marketing, Growth Media Analyst at Summer Comunicação, and he started as a Computer Technician at Pau Brazil Woods.

Gabriel Alves
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Location

São Paulo, Brazil