Suggestions
Gabriel Dorosz
Head of Audience Strategy & Insights at New York Times Advertising
Gabriel Dorosz is a seasoned data, media, and audience strategist with over 25 years of experience in advertising, brands, media, and technology.
At the New York Times Advertising, Gabriel leads teams focused on audience, research, and measurement, driving the effectiveness of campaigns through data-driven insights and innovative solutions.
He has spearheaded strategies across diverse ad verticals such as Technology, Luxury, Entertainment, Finance, Media, and Culture, working with notable clients like Verizon, Meta, Citibank, IBM, Netflix, Adobe, LVMH, and Uber.
Gabriel has a rich background in building brands, developing brand systems, and creating cross-media marketing campaigns for leading agencies. He has also excelled in crafting digital experiences and interactive applications for various industries.
With a Bachelor's degree in Philosophy with a focus on Creative and Cultural Studies from Miami University, Gabriel Dorosz combines his academic grounding with a passion for learning across a wide array of subjects, from graphic design to history and languages.
Throughout his career, Gabriel has received awards and recognition for his work, including New York Times Publisher Awards, Effies, Webbys, and more.
An avid consumer of diverse media forms and a perpetual learner, Gabriel resides in Brooklyn with his family and continues to explore new interests and knowledge areas.
Highlights
Here's a fantastic opportunity to join our Measurement team led by Francisco Bastos and be part of the continuing evolution of the New York Times Advertising Insights team. You'll analyze the effectiveness of campaigns, conduct measurement analysis, present performance narratives and more as part of a thriving, collaborative team. See below for the full details, and if you or anyone you know is interested, the best path forward is to apply through the link included in the JD.
A huge (and overdue) THANK YOU to the Advertising Research Foundation (ARF) for including me as part of their fantastic Attention 2024 event a few weeks ago. Greatly enjoyed the chance to chat with Paul Donato about New York Times Advertising's Attention roadmap and the incredible work he, Tracy Adams, PhD, Scott McDonald and the rest of the ARF team are doing through the Attention Measurement Validation Initiative and the just-released Phase 2 findings.
Also appreciated all the insights from fellow presenters Marc Guldimann, Markku Mäntymaa, Sophie MacIntyre, Manuel Garcia-Garcia, PhD, Angelina Eng, Daniel Slotwiner, George Ivie, Takeshi Tawarada, Blaise Lucey and many more.
Many thanks to Yazmin Hernandez, Gregory Khemai, Rachael Mark Feigenbaum and the rest of the ARF team for putting on a great event.
Check out the link below for the full Attention 2024 agenda, recap & Phase 2 findings of the Attention Measurement Validation Initiative: https://lnkd.in/e49vbWSi
