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Gabriel McIntyre 🎲
🎓 Prof. Serious Games and New Media @ The Game Beyond
Gabriel McIntyre, often referred to as Gabe Mac, is a prominent instructor and game designer, currently associated with The Game Beyond. With over 20 years of teaching experience, he specializes in Interactive Performance Design, New Media, and Game Design. He has been instrumental in shaping the curriculum for serious games and gamification in educational settings, particularly at the College of Arts in Utrecht, Netherlands, where he has taught for nearly a decade.12
Professional Background
Gabe has an extensive portfolio that includes collaborations with major clients such as Sony, Microsoft, T-Mobile, and Guerrilla Games. His work spans various formats, including interactive board games, mobile games, and alternate reality games. Notably, he served as the Head of Innovation at Indie Amsterdam and has received multiple awards for his creative campaigns in digital media.23
Speaking Engagements and Influence
Gabe is also recognized as a dynamic public speaker, having delivered keynotes at numerous international conferences focused on innovation, marketing, digital trends, and gamification. His insights have been featured in prestigious publications like Forbes and The Wall Street Journal.25 He is known for his engaging presentation style that combines humor with deep industry knowledge.
Current Endeavors
At The Game Beyond, Gabe leads workshops aimed at empowering individuals and organizations to harness the power of serious game design. His approach emphasizes using game mechanics to solve real-world problems effectively. He continues to travel globally to share his expertise and inspire others in the field of game design.4
Educational Background
Gabe holds a Master's degree in Game Design from the College of Arts of Utrecht and has studied European Media at the University of Portsmouth.2 His educational initiatives aim to transform how serious games are perceived and utilized across various sectors.
In summary, Gabriel McIntyre is a key figure in game design education and innovation, known for his impactful teaching methods and contributions to the field of serious games.
