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Gabriel Obadia
Manager, YouTube Music Partnerships Canada
Professional Background
Gabriel Obadia is a dynamic serial entrepreneur and an acclaimed digital marketer with a profound passion for music and media. With a career that spans multiple roles and organizations, Gabriel has developed an impressive portfolio that showcases his expertise in digital marketing and strategic partnerships within the media and entertainment sectors. Throughout his career, he has made significant contributions to YouTube—profoundly impacting creator growth and performance. Gabriel's professional journey reflects his commitment to leveraging technology and innovative marketing strategies to empower individuals and businesses alike in the digital space.
As the Manager of YouTube Music Partnerships Canada, Gabriel plays a crucial role in fostering relationships with music creators and industry professionals. His prior position as a Creator Growth and Performance Product Specialist at YouTube allowed him to hone his skills in identifying opportunities for creators to amplify their presence across digital platforms. His experience as a Strategic Partner Manager for Top Creators has been instrumental in building a robust ecosystem that supports diverse creative voices. Gabriel's tenure at YouTube has equipped him with unique insights into the rapidly evolving media landscape, positioning him as a thought leader in the industry.
Before joining YouTube, Gabriel gained extensive experience at Google, where he served as a Senior Account Manager and later transitioned to supporting clients as a Senior Digital Strategist at OMD Canada. His time at Google solidified his foundational knowledge in digital marketing, allowing him to develop and execute data-driven marketing strategies that deliver measurable results.
Gabriel’s entrepreneurial spirit shines through his various ventures, including founding his own marketing consultancy and serving as the marketing director for multiple organizations. His experience extends to magazine publishing, where he launched and edited Shots and Stars, a publication dedicated to exploring artistic expression within the music industry.
Education and Achievements
Gabriel's educational background is as diverse as his professional accomplishments. He began his academic journey at Dawson College, where he earned a DEC in Social Science focusing on commerce. This foundation set the stage for his subsequent studies at Concordia University, where he received a Bachelor of Commerce degree with a major in Marketing. To further bolster his technical skills in an increasingly digital world, Gabriel obtained a TechDegree specializing in Full Stack JavaScript from Treehouse. This combination of education equips him with both the strategic mindset required for marketing and the technical acumen necessary for navigating complex digital environments.
His commitment to excellence has not gone unnoticed in the industry, earning him several accolades and establishing him as a sought-after expert in his field.
Notable Achievements
Gabriel's career is marked by numerous significant achievements that highlight his dedication to the fields of entrepreneurship, digital marketing, and the media landscape. As a leader in the YouTube Music Partnerships Canada team, he has driven initiatives that expand the reach and influence of music creators. His strategic partnerships have empowered many artists to connect with new audiences across the platform, showcasing his commitment to fostering creativity and innovation in digital media.
In his previous roles at Google and OMD Canada, Gabriel demonstrated exceptional leadership and a keen ability to analyze market trends, which allowed him to steer successful marketing campaigns for top-tier clients. His blend of analytical prowess and creative insight has positioned him at the forefront of digital marketing, where he continually seeks out new challenges and opportunities to further his expertise.
In addition to his corporate achievements, Gabriel has made a lasting impact through his entrepreneurial ventures. His founding of Gabriel Obadia GO Marketing and his editorial role at Shots and Stars Magazine demonstrates his unyielding drive to explore new avenues in media and marketing. Gabriel’s leadership skills were also evident when he served as President of SIFE Concordia, where he inspired fellow students to engage in entrepreneurial endeavors and community service projects.
Conclusion
Throughout his career, Gabriel Obadia has exemplified what it means to be a forward-thinking digital marketer and dedicated entrepreneur. His diverse skill set, combined with his passion for media and music, positions him as a visionary leader in his industry. Gabriel continues to make strides in the ever-evolving digital landscape, and his contributions have significantly enriched the experiences of music creators, marketers, and consumers alike. He is a true testament to the power of innovation and creativity in the digital age.
Highlights
Today, Music Canada has updated their Gold/Platinum Singles Program to include video streams. This means that even more Canadian artists can break through and be recognized. We’re excited to see the new voices that will now certify, and we’ll continue to partner with Music Canada and the music industry so that more Canadian artists can build long lasting relationships with their fans and build strong music careers on the platform.
Aujourd’hui, Music Canada a révisé son programme Gold / Platinum for Singles Awards pour inclure les visionnements de vidéos. Ce changement permet de reconnaître le succès d’encore plus d’artistes Canadien. Nous avons hâte de voir de nouveaux (elles) artistes se faire certifier. Nous continuerons à travailler avec Music Canada et l’industrie canadienne pour que de plus en plus d’artistes développent des communautés à long terme avec leurs fans et bâtissent des carrières importantes sur la plateforme.
Congrats Music Canada, Patrick Rogers Quentin Burgess , Regan Reid, Sarah Kilpatrick !
Special shoutout to Zaitoon Murji for your support!
https://lnkd.in/efecW8KX
https://lnkd.in/emVnMxSN
More Canadians are discovering Quebecois hip hop than ever before and the music coming out of the province is only getting better. A key figure in the industry, Imposs, attributed the growth to the community working together instead of against each other. It started with finding their own identity in the late 90s with groups like Muzion (Imposs' own) and Sans Pression, followed by a wave of artist entrepreneurs who paved their own way after being shunned by traditional media. Now, they're leveraging new outlets in the digital era to reach fans directly.
Here’s a bit more of what we’re seeing on YouTube. Have a listen and discover some of the amazing artists that have paved the way and are currently making waves.
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Les Canadiens découvrent le hip-hop québécois de plus en plus et la musique de la province continue d’atteindre des sommets. Un artiste phare de l’industrie, Imposs, attribue une telle croissance au fait de travailler ensemble au lieu de se comparer. La communauté a trouvé son identité dans les années 90 avec des groupes comme Muzion (le groupe d'Imposs) et Sans Pression, suivis par une vague d’artistes-entrepreneurs qui ont pavé leur propre chemin après se voir refuser l’accès aux médias traditionnels. Maintenant qu’ils ont leur propres canaux numériques, ils peuvent rejoindre leurs fans directement.
Voici ce qu’on observe dernièrement sur YouTube. Je vous invite à écouter et découvrir quelques-uns de nos talentueux artistes qui ont créé leur propre scène et qui font parler d’eux.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.