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Gabriela Fernandez

Customer Insights | Service Design | Business Innovation Strategy

Gabriela Fernandez is a seasoned professional with nearly 10 years of experience in Business Design, Service Design, and Organizational Design. She currently serves as a Specialist in Service Design at Loft, one of Brazil's unicorn startups. In her role, Gabriela leverages extensive research on consumer behavior and market trends to drive impactful projects.

Gabriela's approach focuses on aligning consumer needs with business goals to create solutions that address real challenges and drive market transformations. She believes in the evolving nature of strategy and prioritizes consumer perspectives, viewing them as essential in shaping successful outcomes.

With a diverse educational background including studies in Service Design, Fashion Design, Trend Forecasting, and Architecture, Gabriela brings a wealth of knowledge to her current role. Her professional journey includes previous positions such as UX Lead and Strategy and Innovation Director at leading organizations like NTT DATA and Today.

Gabriela has also contributed as a Trends and Behavior Researcher, Strategy Designer, and has been involved in organizing and speaking at various industry events and initiatives. Her expertise in design and strategy, combined with her passion for understanding consumer insights, allows her to continue driving impactful change in the industry.

Highlights

Dec 12 · indeed.com
Loft Loft Jobs, Employment in New York, NY | Indeed
Nov 18 · fotona.com
Find a Doctor | Fotona
Apr 1 · canvasrebel.com
Meet Gabriela Fernandez - CanvasRebel Magazine

Related Questions

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How does Gabriela Fernandez integrate consumer insights into her service design work?
What unique perspectives does Gabriela Fernandez bring to her role at Loft?
Can you share examples of how Gabriela Fernandez has driven market transformations through her designs?
What educational background has most influenced Gabriela Fernandez's approach to service design?
Gabriela Fernandez
Gabriela Fernandez, photo 1
Gabriela Fernandez, photo 2
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Location

São Paulo, São Paulo, Brazil