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Gabriela McCoy

Director of Innovation

Gabriela McCoy is the Director of Innovation at Kate Farms, a company specializing in plant-based nutritional products. She is based in Miami, Florida, and has over 15 years of experience in global consumer insights and market intelligence, having worked in various sectors including spirits and food.34

At Kate Farms, McCoy is responsible for spearheading the portfolio pipeline strategy and financial planning, leveraging her expertise in strategic leadership to drive innovation within the company.23 Her background includes previous roles at ESOMAR, further enhancing her credentials in the field of market research and consumer insights.3

Kate Farms, founded in 2012, focuses on providing organic and easily digestible nutritional formulas, primarily for individuals with specific dietary needs.1

Highlights

May 21 · linkedin

💡Is #Artificial #Intimacy, the new #AI eroding meaningful human connection?

Despite our hyperconnectivity, we are emotionally anesthetized, living a pseudo-life. We experience emotions second-hand, much like our inability to experience a human moment until we've taken a picture and posted it.

Collective (human) effervescence can act as a stimulant, transforming personal reactions into a meaningful shared emotion. It's much like the electrifying surge you feel when "We Will Rock You" plays in a crowd—our emotions spark like electricity, and we are captivated by the IRL collective experience.

Mind Blown, and now my brain is swirling on Brands and their ability to meaningfully connect: ➡ If advertising was born to make people feel, can it survive in a world of emotionally sedated consumers? ➡ Can collective effervescence stimulate emotional sensitivity in a virtual world? ➡ Can brands leverage passion points (music, running, dancing etc) as conduits to promote collective effervescence and deeper human connection?

Thanks to the #brilliant minds of these fierce women, Brené Brown Esther Perel Listen here: https://lnkd.in/eE89PA5F

#consumerinsights #research #humans #insights #marketing #advertising

Jul 9 · linkedin

Grateful to Kate Farms who understands well-being for a #singlemom is a gift week to soend with my boys… (and not mandatory company retreats where I would have to get a babysitter!!).

My well-being = Fishing with my boys in Oregon, my happy place ! 🎣

#wellbeing #workingmom #madewithlove

Related Questions

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Gabriela McCoy
Gabriela McCoy, photo 1
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Location

Miami, Florida, United States