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Gabriele Geiger
B2B Marketing Leader, Lecturer and founder of assemdee
Professional Background
Gabriele Geiger is a well-respected figure in the fields of Marketing, Communication, and Leadership, with a breadth of experience that spans both academia and industry. Currently serving as the Director of Global Marketing at EPLAN Software & Service GmbH & Co. KG, Gabriele has established himself as a dynamic and innovative professional who thrives on bringing creativity to marketing strategies. His leadership skills have significantly contributed to the global presence and market positioning of EPLAN, a leading provider of software solutions for engineering and industrial automation.
Before his role at EPLAN, Gabriele made notable contributions at the International School of Management as a University Lecturer, sharing his wealth of knowledge and practical insights with students in Germany. His academic journey is rooted in a solid foundation in business education, having studied Business Management and Marketing at Fachhochschule Pforzheim - Hochschule für Gestaltung, Technik und Wirtschaft, and further enhancing his global perspective with a degree in International Business from Macquarie University in Australia.
In addition to his current position, Gabriele also held various roles at PTV Group, where he served as Team Leader of Marketing & PR and previously as Marketing Manager, ensuring the company's offerings were effectively communicated to a wide audience. His early career included a significant role as Manager of Events & Partner Operations at Across Systems GmbH, where he honed his skills in event management and partner relations, setting the stage for his later successes in marketing leadership.
Education and Achievements
Gabriele Geiger's academic credentials reflect a strong commitment to understanding the complexities of business and marketing. Studying at Fachhochschule Pforzheim, he pursued a Diploma in Business, Management, and Marketing, equipping himself with essential skills in strategic thinking and market analysis. His educational journey didn’t stop there; he further broadened his horizons by studying International Business at Macquarie University, one of Australia’s leading universities, which provided him with a global outlook on business practices.
Throughout his career, Gabriele has remained enthusiastic about E-Business and Lead Management, areas where he has been able to apply his knowledge and experience in innovative ways. His open and pragmatic approach to problem-solving makes him a sought-after speaker and lecturer, particularly for topics that intersect marketing with technology and leadership. His passion is evident as he engages with both students and industry professionals, inspiring the next generation of marketers through his teachings.
Achievements
Gabriele Geiger's career highlights are a testament to his expertise and dedication. As the Director of Global Marketing at EPLAN Software & Service GmbH & Co. KG, he plays a critical role in developing and executing marketing strategies that enhance the company's global footprint. His leadership has not only driven successful campaigns but has also fostered a collaborative environment for his team, emphasizing creativity and innovation.
In his previous roles, Gabriele demonstrated exceptional leadership skills and a proactive approach to marketing and public relations. His time at PTV Group was marked by a series of successful marketing initiatives that improved brand recognition and customer engagement, underscoring his ability to connect with diverse audiences. Moreover, his managerial role at Across Systems GmbH saw him orchestrating significant events that elevated the company's profile and solidified partnerships crucial to its success.
Gabriele's contributions extend beyond his corporate roles; as a university lecturer, he has been instrumental in shaping the curriculum for future marketing professionals. His knowledge-sharing sessions equip students with practical insights and foster critical thinking, preparing them for the fast-paced world of marketing and business.
Gabriele continues to engage with the latest trends and innovations in marketing, ensuring that he remains at the forefront of industry developments. His passion for learning and growth inspires those around him, making him a respected leader in his field.
