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Gabriella Shofer

Founder & Director @ Groove Studio | Brand Marketing, PR, Storytelling, Community, Events

Gabriella Shofer is a prominent figure in the field of brand marketing and public relations, serving as the Founder and Director of Groove Studio, a consultancy that specializes in helping purpose-driven brands connect authentically with their audiences. With over ten years of experience, she has developed expertise in various aspects of brand strategy, including media relations, product placement, and influencer management.1

Her professional journey includes collaborations with notable companies such as Everlane, Warby Parker, and Glossier, where she has been instrumental in crafting impactful marketing campaigns that enhance brand visibility and engagement. Gabriella is known for her ability to create tailored narratives that resonate with communities, emphasizing the importance of storytelling in brand communication.1

In terms of education, Gabriella has a diverse background, having studied commerce, media, public relations, and fine arts. This multifaceted approach contributes to her innovative strategies in brand marketing. Her commitment to leveraging brands for positive societal impact reflects her belief in their transformative power.

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Gabriella Shofer
Gabriella Shofer, photo 1
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Location

New York, New York, United States