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Gaby Sulbaran
Chief Commercial Officer at Brim | Start Up Mentor
Professional Background
Gaby Sulbaran is an accomplished Intrapreneur and Entrepreneur recognized for her significant contributions to the payments and digital banking sectors. With an impressive career spanning over 15 years, Gaby has established herself as a leading strategist in Payment APIs and Banking-as-a-Service (BaaS) product development and partnerships. Her global experience extends to markets in LATAM, the US, UK, EU, and Singapore, focusing on both consumer and B2B payment segments. Gaby's journey in the financial technology landscape is marked by her ability to innovate and scale products, manage high-performing teams, and transform organizations towards a more efficient and market-responsive framework, underpinned by her expertise in digital payments via APIs, eCommerce, and marketplace solutions.
Education and Achievements
Gaby is committed to continuous education and professional development. She holds a master’s degree in Finance from Florida International University, which complements her strong technical foundation established through her Bachelor's degree in Petroleum Engineering from Universidad del Zulia. In addition, she is certified in FinTech and eCommerce Innovation from the prestigious Massachusetts Institute of Technology and has also completed Human Centered Design and Design Thinking courses at Stanford University. Gaby further enhanced her credentials with Lean Six Sigma Green Belt Certification, showcasing her commitment to operational excellence and process improvement.
Additionally, Gaby's comprehensive knowledge of the banking landscape across LATAM, US, EU, and Asia is reinforced by her various certifications in Risk Management and her MBA from Universidad del Zulia, placing her at the forefront of understanding complex financial environments.
Notable Roles and Contributions
Throughout her career, Gaby has taken on several key leadership roles which underscore her expertise in the industry. As the Chief Commercial Officer at Brim Financial, she has spearheaded innovative strategies that align the company's vision with current market dynamics. Before this, Gaby was a Founding Member at Chief, a network dedicated to supporting and elevating women in leadership roles.
Her tenure as SVP Global Engagement & Research Open Banking at Mastercard emphasized her role as a thought leader in open banking initiatives, where she focused on driving innovation and collaboration within the ecosystem. Gaby’s career also includes significant contributions at SWIFT, where she served as Global Head of Platform Partnerships and led the Global Payments Strategy for New Segments. In these positions, she was instrumental in shaping global partnership models that enhanced platform interoperability and efficiency for payment processes.
As Senior Director at Visa, she was pivotal in managing LATAM B2B Digital Payment Products and Innovation, demonstrating her capability in strategizing and implementing high-impact solutions in one of the most dynamic regions for financial technology. Moreover, her earlier experiences with FedEx as a Project Manager and Financial Systems Analyst fortified her analytical skills and project management expertise, further contributing to her holistic understanding of financial systems.
Entrepreneurial Ventures
In addition to her corporate endeavors, Gaby is a co-founder of unuzd, a mobile-first peer-to-peer rentals marketplace. This venture showcases her entrepreneurial spirit and commitment to innovating within the digital marketplace arena. Through unuzd, Gaby aims to enhance user experiences and streamline transactions, leveraging her extensive background in fintech and eCommerce to establish a cutting-edge platform that resonates with modern consumer demands.
Thought Leadership
Beyond her professional roles, Gaby is a passionate advocate for Design Thinking, APIs, and SaaS business models. As a thought leader, she actively engages with both industry peers and aspiring entrepreneurs to share insights gained through her extensive experience. Gaby's fluency in English, Spanish, and Portuguese, along with beginner-level skills in French, allows her to connect with a wide array of professionals and audiences across diverse linguistic backgrounds, further amplifying her influence in the global fintech landscape.
Achievements
- Developed and implemented innovative digital payment strategies across multiple regions, contributing to significant revenue growth for multinational organizations.
- Successfully scaled high-performing teams dedicated to product development, partnerships, and business solutions.
- Achieved notable advancements in payment API technology and BaaS, leading to increased adoption and efficiency in digital banking solutions globally.
- Co-founded unuzd, a mobile-first platform that revolutionizes peer-to-peer rental transactions, enhancing marketplace dynamics.
Personal Interests
Outside of her professional pursuits, Gaby enjoys engaging in creative disciplines, which she nurtured during her formative years at Colegio Bellas Artes. This creative foundation complements her analytical mindset, enabling her to approach challenges with a well-rounded perspective.
