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Gage Mitchell

Helping purpose-driven product brands grow through strategic branding, sustainable design, and community // B Corp Certified

Professional Background

Gage Mitchell is an accomplished Principal and Creative Director at Modern Species, where he leads a dynamic team that specializes in strategic branding and sustainable design. Modern Species is renowned for its focus on purpose-driven and sustainable product companies, helping them scale their brands and enhance their social and environmental impact. Under Gage's stewardship, the agency has flourished, developing tailored branding strategies that resonate with consumers seeking responsible and ethical products.

In addition to his role at Modern Species, Gage is the visionary founder and host of Evolve CPG, a vibrant online community and podcast dedicated to empowering leaders within the sustainable consumer packaged goods (CPG) sphere. The platform aims to cultivate a dialogue around better products, sustainable brand practices, and inspiring leadership. Gage’s expertise shines through in his ability to connect innovators and thought leaders, facilitating discussions that drive meaningful change in the industry.

Gage has also made significant contributions to the design community through his co-authorship of “Path to Impact,” a pivotal work that outlines AIGA's impact design methodology. This framework is designed to guide designers and organizations in incorporating ethical and sustainable design practices into their work. Moreover, his collaborative effort in founding the Common Cause Collective has been instrumental in uniting the creative impact community, thereby fostering a greater exchange of ideas and collaborative efforts among professionals committed to shared goals.

Education and Achievements

Gage’s impressive educational background laid a solid foundation for his career in design and entrepreneurship. He engaged in the Goldman Sachs 10,000 Small Businesses Program, where he honed his skills in entrepreneurship and business growth at Babson College. His dedication to understanding consumer behavior is further evidenced by his completion of the Behavior Design Bootcamp, led by renowned behavioral scientist BJ Fogg, PhD, at Stanford University.

Possessing a BFA in Graphic Design from Colorado State University, Gage discovered his passion for design early on. His continuous quest for knowledge is reflected in his recent venture into marketing through The Marketing Seminar of Akimbo, where he explored innovative marketing strategies that align with his sustainable ethos.

Gage’s professional trajectory is peppered with distinguished roles in various organizations, showcasing his leadership capabilities and commitment to fostering sustainable practices in design. He served as the President of AIGA Seattle, an organization that champions design excellence, and as the Executive Sustainability Director, where he influenced sustainability initiatives across the chapter. His leadership roles extended nationally, as he has been a member of the national board and held the Presidents Council Chair position at AIGA Design.

Throughout his career, Gage has also made impacts as the Programming Director in AIGA chapters across multiple states, including Wisconsin and Charlotte. His extensive involvement with AIGA reflects his dedication to elevating the standards and practices in design while advocating for sustainable initiatives.

Achievements

Gage Mitchell's journey is marked by numerous accomplishments stemming from his dedication to sustainability and design. His work with Modern Species has enabled diverse brands to connect with their audiences through meaningful narratives that emphasize ethical consumption. His active participation at Evolve CPG has fostered a vibrant platform where thought leaders can share their insights and challenges in the sustainable CPG landscape, inspiring many in the industry.

Moreover, Gage's co-authorship of the “Path to Impact” emphasizes his forward-thinking approach to design, highlighting the critical intersection of ethics and sustainability in creative practices. His role in the founding of the Common Cause Collective demonstrates his entrepreneurial spirit and his drive to bridge collaboration in the creative impact community, which has cultivated an environment rich in shared knowledge and cooperative efforts.

Through his executive roles at AIGA, Gage has influenced countless design professionals, mentoring them toward integrating sustainable practices in their work. His contributions to various design task forces, such as Design for Good and the Living Principles Task Force, underline his commitment to instilling a sense of responsibility among designers to contribute positively to society through their work.

Gage Mitchell's career encapsulates the essence of a leader in the sustainable design community. His strategic mind, combined with his passion for meaningful, purpose-driven design, has placed him at the forefront of branding and design innovation. As he continues his work with Modern Species and Evolve CPG, Gage rem

Highlights

Aug 20 · linkedin

Hey, foodie friends who love travel...

A friend of mine, Rosemary Kimani, is organizing an immersive cooking vacation in Puglia, Italy and they have a few spots left.

October 15-22.

The itinerary sounds amazing and they're putting a ton of work into making this a really memorable experience.

If I could travel this fall, I would be strongly considering this myself... but alas, I've dialed back on travel for the moment.

Check it out via the link below and help spread the word if you know anyone who would be interested!

Jul 17 · linkedin

It's time for some big life/priority changes...

People often wait until they have a major health scare to make big life changes, but as I'm learning, it can also be a loved one's health scare that forces change.

When my mother found out she had terminal cancer it reminded me that we never really know how much time we have left with people so I started putting more focus on family. (Luckily the experimental treatments have extended her life expectancy.)

More recently, I had to leave Expo West early to support my girlfriend through some difficult health challenges.

Since then, I've continued to cancel 80%+ of all my board meetings, trade shows, conferences, and summits that require travel and 20%+ of all my day-to-day obligations as her health challenges persist, evolve, or compound (including urgent trips to the doctor/hospital).

So I'm taking a fresh, hard look at my work/life habits and I'm realizing I can't keep living like I'm in my twenties.

Not only is my attention being pulled toward my friends and family dealing with major health crises, but I'm also realizing I don't have a backup plan should something happen to me.

I don't have a will, I don't have a plan to keep my business running without me, I don't have enough savings to live off for very long if I can't work, etc. I've just always figured I'd find a way forward when something pops up... but to be honest, I'm getting too old for that because health problems are no longer "if" but "when" for me and my family members.

The funny thing is that I've had multiple near-death experiences – part of my inspiration to unplug from normal life, follow my heart, and lead with purpose.

However, I have mostly been thinking in black-and-white terms. I'm either making a positive impact here while I'm alive, or I'm dead and don't have any worries. The gray area I was ignoring is what will happen if I'm alive but can't work, or what happens to my employees and family if something happens to me? Can you tell I don't have kids? 😂 This would have occurred to me much sooner if I did.

The point is...

  1. None of us are guaranteed a tomorrow, so make today count. Follow your heart, find your purpose, and make your life (and other's lives) better today.

But also...

  1. Embrace the cycles/seasonality of life by letting some things go when other priorities pop up and demand your attention. You can either come back to them later, or you'll realize they're no longer that important. Embrace the journey.

  2. If you put all your eggs (energy, time, money) in one basket, you could be left with nothing if that basket (your health, your business, etc) drops. So add some padding in your main basket and shift some of the eggs into other baskets so one mistake stumble doesn't destroy everything. In other words, have some sort of plan for what you'll do when things start breaking.

That's enough of a rant for now... but I'm sure I'll be following up on this again soon as I navigate my life changes.

Related Questions

How did Gage Mitchell develop his expertise in sustainable branding?
What inspired Gage to found Evolve CPG and how has it influenced the sustainable CPG industry?
In what ways has Gage Mitchell contributed to the evolution of design practices in the AIGA organization?
What lessons has Gage learned from his experiences in the Goldman Sachs 10,000 Small Businesses Program?
How does Gage Mitchell integrate behavioral sciences into his branding strategies at Modern Species?
Gage Mitchell
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Location

Seattle, Washington, United States