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Gail Horwood

Chief Marketing and Customer Experience Officer

Gail Horwood is the Chief Marketing and Customer Experience Officer for Innovative Medicines, US at Novartis, a position she has held since November 2021. In this role, she focuses on enhancing customer engagement and driving marketing strategies that align with Novartis's mission to expand patient access to their medicines.23

Professional Background

Before joining Novartis, Horwood served as the Chief Marketing Officer for North America at Kellogg Company, where she was instrumental in leading marketing transformation and overseeing various aspects of consumer experience, including digital strategy and brand management.34 Her career also includes significant roles at Johnson & Johnson, where she was the Vice President of Worldwide Digital Strategy, responsible for digital transformation initiatives across the company's consumer healthcare division.13

Horwood has an extensive background in digital marketing and e-commerce, having previously worked in editorial roles at notable companies such as Martha Stewart Living Omnimedia, Time Inc., and Conde Nast, where she was the founding editor of the award-winning food site, Epicurious.35 Her diverse experience spans across various industries, emphasizing her ability to integrate traditional marketing with digital innovations.

Education

Gail holds a Bachelor of Arts in Art History from Colby College. Her educational background has contributed to her creative approach to marketing and brand strategy.14

Recognition

Horwood has been recognized as a leader in her field, being named one of AdWeek's top Chief Marketing Technology Officers (CMTO) and included in Brand Innovators' lists of top women in brand marketing.45

Her career reflects a commitment to leveraging data-driven insights and digital tools to enhance customer experiences and drive business growth within the pharmaceutical sector.

Highlights

May 29 · fiercepharma.com
Novartis' ASCO booth uses AR to simulate patient burden
Mar 4 · theorg.com
Gail Horwood - Chief Marketing Officer, North America at Kellanova
Gail Horwood Email Address (Kellogg) - Anymail Finder
CMO of the Week: Gail Horwood, CMO, Kellogg North America
CMO of the Week: Gail Horwood, CMO, Kellogg North America

Related Questions

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Gail Horwood
Gail Horwood, photo 1
Gail Horwood, photo 2
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Location

New York City Metropolitan Area