Sign In

Gail Marie

Content is marketing

Gail Marie is a Marketing Strategist and Creator based in Lahaina, Hawaii, specializing in content marketing for B2B SaaS startups. She emphasizes the importance of content marketing as a core element of a strong brand strategy. Her professional focus includes digital marketing, SEO, and lead generation, which she actively discusses on her LinkedIn profile .12

In addition to her strategic role, Gail Marie has a reputation for building effective teams comprising both full-time and freelance marketing professionals. She is known for her hands-on leadership style and commitment to fostering high-performing groups .3 Her experience spans various roles within the content marketing landscape, contributing to her expertise in connecting brands with their audiences through impactful storytelling .4

Highlights

May 3 · linkedin

In my 15 years and 9 months on LinkedIn, I've gone by many titles. Today, on my 50th birthday, I'm adding a new one: Person.

Here's the backstory...

As I told someone recently, I'm thankful my savings account has money for a rainy day because it's been pouring for the last 12 months.

💻 My last boss ghosted me, didn't pay the freelancers I hired, and never sent a W2. 🔥 A month after I left that job, my town burned down. I missed an interview for a role I would have nailed because Lahaina didn't have wifi, cell reception, or landlines. 🏥 Six weeks ago, my wife was diagnosed with breast cancer. We're still going through all the tests to determine what comes next. 💰 The only interview I've had since last September (after applying to 65+ roles, from VP positions to proofreader positions) was with Lululemon for a part-time floor associate position. I got it and start next week.

This is not where I thought I would be or where I want to be at 50. Nothing seems OK. But, as my wife says, sometimes you must go silver-lining hunting.

So, that's what I'm doing today, starting with my LinkedIn profile, which will focus less on what I do for money and know about marketing. The silver lining is that I can control what's important to me and what I tell others is important to me. I can choose to be a person first.

Here's a little secret: I don't care about marketing. Not at all. I care about creating places where people want to show up every day because they are valued as people.

In the past I've relied on someone else to own that place. But maybe that place can be mine. Maybe it's not a workplace at all.

May 2 · linkedin

Yesterday, I bitched and moaned about LinkedIn. Petty grievances were aired and dirty laundry hung to dry in the platform's professional breezes.

Today, let's 180 things and celebrate the best of the platform instead. I'll kick off what has kicked ass since July 29, 2008, when I created my LinkedIn account:

🎉 I have met some wonderful people here, very few of whom I've ever seen in real life. You know who you are because you're in my DMs and I'm in yours. Thank you for introducing me to others, sharing job openings, and checking in. 🎉 I got one job because of a LinkedIn connection who interviewed for a role, didn't take it, and recommended that the company contact me instead. We'd never worked together; he just followed me here. Pretty amazing, really. 🎉 I've been able to stay in touch with former coworkers, conference-goers, mentors, and managers — and that is a LOT of people since I started working full-time in 1996 (six years before LinkedIn existed, mind you). 🎉 The collective training I've received through posts you've shared, videos you've made, articles you've written, webinars you've offered, and newsletters you've asked me to subscribe to have helped me grow as a writer, editor, manager, leader, and freelancer. Thank you. 🎉 I've been able to write heartfelt recommendations for coworkers, clients, and employers (and they've done the same for me). 🎉 Posting here — as all writing does — forces me to think. And for that I am always grateful.

From bitch session to group hug, join me in celebrating what's great about this place we all spend so much time in each week.

Bring it: What do you 🎉 about LinkedIn? How has it made your life better?

Related Questions

What are some of Gail Marie's most successful marketing campaigns?
How did Gail Marie transition from freelance work to a full-time role at Animalz?
What specific strategies does Gail Marie use for B2B SaaS content marketing?
Can you provide examples of Gail Marie's content marketing work?
What makes Gail Marie's approach to content marketing unique?
Gail Marie
Gail Marie, photo 1
Gail Marie, photo 2
Add to my network

Location

Lahaina, Hawaii, United States