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Gareth Davies
VP Product at LiveRamp
Gareth Davies is a seasoned marketing technology leader currently serving as the Senior Vice President of Product at TransUnion, where he leads the expansion of the TruAudience platform across Identity, Audiences, Data Collaboration, and Credit Informed Marketing.13 He joined TransUnion in 2022 after a distinguished career in the marketing and data-technology ecosystem.13
Prior to TransUnion, Gareth held leadership roles at LiveRamp, where he led global product strategy and development for LiveRamp Safe Haven.13 He also founded and served as CEO of Adbrain, an award-winning identity resolution company acquired by The Trade Desk.13 His experience includes leadership positions at Google, DoubleClick, and other high-profile companies, bringing over 15 years of product and company-building expertise.13
Gareth is an active member of the marketing and data-technology community in both the US and Europe, working with groups like San Francisco tech entrepreneur group GBX and Tech London Advocates.13 He also acts as an advisor to several high-growth data and marketing technology companies.13 In 2017, he was recognized by the American Marketing Association as one of the ‘4 under 40’ for his contributions to innovation in marketing technology.13
As a Board Member of the IAB Tech Lab, Gareth contributes to the governance and strategic direction of the organization, which sets technical standards for the digital advertising industry.23 His LinkedIn username, gdaviesadbrain, reflects his entrepreneurial roots and expertise in identity resolution and marketing technology.13
Highlights
One not to miss.... IAB Tech Lab is celebrating 10 years! If you're in NYC June 11&12 and want to hear from some of the best product & technology minds in ad/mar-tech, then get to the #IABTechLab’s Summit: The End of the Beginning! Register now: https://bit.ly/3w6hhAB #NothingWillBeTheSame Anthony Katsur
Jan 4th 2024. Ominous, or auspicious?
For TU customers and partners, I'm going with the latter...
Our next generation identity graph builds on our deep known identity foundations and expanded publisher & platform integrations to deepen your understanding of consumers and deliver more relevant and impactful marketing - irrespective of how many cookies may or may not exist.
This enhanced offering delivers more accurate identity resolution and robust demographic enrichment, with a substantial improvement in consumer data depth, breadth, and accuracy across offline and online customer journeys.
Here's to an ever more confident, privacy-centric understanding of consumers.
kudos to Ryan Engle Mike Mentzel Sam Shapiro-Kline and the entire team behind this release.
#glasshalffull #addressability #marketing #identity #identityresolution
