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Gareth Johns
Helping businesses to re-imagine their customer experiences with TruRating | Chief Data Officer
Gareth Johns is an experienced data and analytics professional currently serving as the Chief Data Officer at TruRating.12 With over 20 years of international experience in product and data development leadership, Johns brings a wealth of expertise to his role.1
Career History
Gareth Johns' career in data and analytics spans several decades:
- He began his career in 1995 as a Data Manager at Tesco.3
- Prior to joining TruRating, Johns held positions at notable companies such as Starcount and dunnhumby.6
- In 2018, he joined TruRating as Chief Data Officer.5
Role at TruRating
As Chief Data Officer at TruRating, Gareth Johns is responsible for:
- Leading work across data science
- Overseeing merchant product development
- Managing client services
- Collecting and analyzing customer responses at scale5
His expertise contributes to TruRating's mission of gathering and leveraging customer feedback data.
Industry Involvement
Johns is actively involved in industry discussions and events. For example, he has provided insights on the retail pharmacy world at the National Association of Chain Drug Stores (NACDS) Annual Meeting, demonstrating his expertise beyond just data analytics.4
Gareth Johns' LinkedIn profile can be found under the username gareth-johns-7166524, reflecting his professional presence and networking within the data and analytics community.1
Highlights
While many continue to rely on NPS as a key metric for measuring #CX related initiatives, when put under the slightest scrutiny, it becomes clear that we're dealing with a not safe for work (NSFW) metric.
It's time for CX leaders to stop cautiously hoping for the best and admit that relying solely on the net promoter score, is a dangerous and inaccurate way to measure business performance.
So don't hide in shame and peak over your shoulder before looking at your next report - here's my take on a better way to do things.
#retail #customerexperience #nps #dataandanalytics
CX and ROI - it's a tricky one.
While many CX leaders are under pressure to show the value of their work, there is a tendency in the industry to lean heavily on traditional metrics like CSAT and NPS, while relying on tenuous calculations to show improvements to these metrics = increased business value.
In this article, I take a look at some of the reasons why CX leaders struggle to show the value of their work - and hopefully provide some useful suggestions for how to take a different approach.
As ever, would love to hear you thoughts in the comments.
#CX #strategy #leadership
