Sign In

Garret Keogh

Strategic Content Manager with Expertise in Digital Transformation

Garret Keogh is a freelance digital marketing and strategy consultant with over 30 years of experience in the digital sector.3 He is currently self-employed and specializes in various aspects of marketing and consulting.1

Professional Expertise

Garret's areas of expertise include:

  • Life Coaching
  • Brand Consulting
  • Marketing Consulting
  • Management Consulting
  • Brand Marketing
  • Content Marketing
  • Marketing Strategy
  • Social Media Marketing1

Throughout his career, Garret has held senior positions and worked as a consultant and team leader in the digital industry.3 His extensive experience makes him a valuable asset in the field of digital marketing and strategy.

Online Presence

Garret maintains an active online presence, particularly on LinkedIn, where his username is garretkeogh.1 He occasionally shares insights and observations about the job market and industry trends on the platform.2

Location

Based on the available information, Garret Keogh appears to be located in Liverpool, UK.3

While there is limited information about specific projects or clients, Garret's long-standing career in the digital sector suggests that he has likely worked with a diverse range of businesses and organizations, helping them navigate the complexities of digital marketing and strategy.

Highlights

Jul 31 · linkedin

🌟 I'm Available for Work in August! 🌟

As August kicks off, a quick reminder that I'm here to assist with your projects, cover for holidaying colleagues, or tackle any digital and content management needs you may have.

With a track record of leading teams and executing campaigns at several reputable firms like Brilliant Noise, Viacom, AOL, Zodiak Active, and more, I bring extensive expertise in digital strategy, content creation, and team management. From scaling operations at Uncertainty Experts to reshaping digital marketing at Outernet London, I consistently deliver results and foster team growth.

Here’s what I bring to the table:

  • Strategic digital marketing and content management
  • Proven leadership and team collaboration
  • Expertise in CRM, social media, and paid campaigns
  • Flexibility to seamlessly integrate into different work environments and deliver from day one

If you need an experienced professional to oversee your digital projects or craft content strategies, feel free to reach out. I'm prepared to dive in straight away and help your company and campaigns grow.

Connect with me directly here on LinkedIn or via email.

#OpenForWork #DigitalMarketing #ContentStrategy #ProjectManagement #ReadyToWork

Jul 25 · linkedin

I am available for work and actively seeking new projects. I thought I'd use this opportunity to showcase some of the work I am most proud of. Contact me if you have positions or projects that could benefit from my expertise.

Content Strategist for The MTV Staying Alive Foundation May 2018 – July 2019

MTV Staying Alive Foundation (SAF) is the global HIV awareness and campaigning arm of MTV and its parent company, Viacom. One of its most extensive campaigns is MTV Shuga, a TV drama complemented by online, social media, radio, and on-the-ground events aimed at young people aged 15 – 24.

I was hired to collaborate with an exceptional team in the UK led by Richard Chang-Warburton and Esther Kissiedu and a department led by Georgia Arnold and Sara Piot.

My brief included:

  • Delivering a digital strategy to transition from one campaign in one country to simultaneous global campaigns.
  • Developing a brand and visual language that allows multiple campaigns to work together
  • Developing a global digital team structure to deliver simultaneous campaigns and explore new platforms and technologies to ensure MTV Shuga leads digital innovation.

The phases of my work included:

  • Reviewing social, digital, and mobile content – output, engagement, and relatability with the audience.
  • Delivering a digital strategy and platform for multiple campaigns.
  • Develop an analytics framework and data strategy for campaigns.
  • Developing a model for rolling out new campaigns in each market/territory.

I led a tender process to identify UK partners to deliver this global platform and managed the platform's build and delivery. We devised a new UX experience for all online properties, focused on ensuring the audience could access the information they needed across multiple platforms in a timely and easily accessible manner. We managed user focus groups in Africa and used the data to inform our design.

The second part of my work at MTV SAF was to lead the digital elements of the launch of MTV Nishedh in India, the first campaign on this continent. I was tasked with delivering a digital strategy for this vast and diverse audience and leading the pitch to secure funding for the digital elements.

We worked closely with partners in India to develop an understanding of the audience. We used this as a basis for a cross-platform online, social, and mobile strategy to ensure we reached our core audience with our key messaging. I led the pitch to find a local digital partner.

I developed complex Theory of Change models for our NGO funding partners to illustrate the ROI of our digital and social media strategy and how this could deliver on key metrics such as increasing awareness around HIV and increasing footfall to clinics and sexual education centres.

This was one of the most challenging assignments I have ever had, but I loved every minute of it. We delivered against all our goals and created work of real value. Please take a look at testimonials on my profile.

Related Questions

What are some of Garret Keogh's most notable projects?
How did Garret Keogh transition from model making to digital marketing?
What is Garret Keogh's approach to content marketing?
Can you provide examples of Garret Keogh's work in local SEO?
What makes Garret Keogh's marketing strategies unique?
Garret Keogh
Garret Keogh, photo 1
Garret Keogh, photo 2
Add to my network

Location

Liverpool, England, United Kingdom