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Gary Feldman

Vice President, Consumer Insights, Goldman Sachs

Gary Feldman is a seasoned strategy and research executive with a wealth of experience in digital media, entertainment, technology, and financial services.

With expertise in over-the-top (OTT), video streaming, and cross-platform media, Gary has a proven track record of devising innovative research solutions and tackling complex brand and marketing challenges in both the US and global markets.

He is a staunch advocate for the voice of the consumer, ensuring a consumer-centric approach is embedded in product development and senior management decision-making processes.

Gary Feldman is also recognized for his leadership skills, having successfully built, coached, and led high-performance teams throughout his career.

His specialties include consulting C-level executives on developing consumer-focused business strategies, crafting strategic qualitative and quantitative market research, synthesizing diverse datasets into actionable insights, moderating focus groups and interviews, usability and UX/UI design, integrating research with A/B testing, concept testing, surveys, segmentation, and custom panel research.

He holds a BA in Psychology from Cornell University and an MBA in Marketing from The University of Chicago Booth School of Business.

In his professional journey, Gary has assumed various key roles, including Vice President of Consumer Insights at Marcus by Goldman Sachs, Vice President of Strategy & User Experience at Airtime, Vice President of Strategic and Digital Ad Sales Research at Scripps Networks Interactive, Vice President of Strategic Research at Scripps Networks Interactive, Director of Global Consumer Insights at Netflix, Strategic Research Director at Cheskin Added Value, Vice President of Group Account Planner at Ogilvy/141 Worldwide, Director of Interactive Marketing at A&E Television Networks, and Senior Manager of Market Research, Small Business Services at American Express.

Gary Feldman
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Location

New York, New York, United States