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Gary Mack
VP, Creative Strategy & Production at NBA
Gary Mack is the Vice President of Creative Strategy & Production at the National Basketball Association (NBA). He has been with the NBA for over two decades, contributing significantly to various creative initiatives and productions related to the league. His role involves overseeing the creative direction of NBA content, ensuring that it aligns with the league's branding and marketing strategies.
Mack is known for his innovative approach, particularly during major events like the NBA All-Star Weekend, where he has played a pivotal role in enhancing the overall experience for fans and participants alike. He frequently shares insights and updates about his work and experiences on his LinkedIn profile, showcasing his passion for basketball and creativity in sports entertainment.
In addition to his professional responsibilities, Mack is also involved in industry events, such as serving on juries for prestigious awards like the ADC Annual Awards, highlighting his influence in the creative community within sports and entertainment.
Highlights
What an incredible All-Star weekend in Indy! Not only did the players showcase their immense talent and skill, my colleagues and I also demonstrated our expertise and dedication to excellence. Once again, we demonstrated our ability to innovate, entertain, and support our basketball community. My team accomplished some monumental achievements this week, from producing one of the largest drone shows in the United States to showcasing talented HBCU artists in a spectacular art exhibition, and creating the most impressive interactive glass court. The branding in Indy was absolutely mind-blowing! It was like nothing I've ever seen in my 22 years at the league! It was an exceptional performance by everyone involved. This is what it must feel like to land a quadruple axel and get a perfect 10 and have roses thrown on the ice (yeah, a figure skating analogy)! Congratulations to my NBA family for a job incredibly well done!
https://www.nba.com/hbcusk
I am thrilled to share the fantastic news that I have been selected to join the esteemed Brand-Side/In-House jury for the 103rd ADC Annual Awards! It is an incredible honor to be chosen for this prestigious role.
The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world. Now heading into its incredible 103rd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, gaming, experiential and architecture, photography, illustration and apparel design all with a focus on artistry and craftsmanship.
Big thanks to Kimberly Hanzich, Bridgid Moore, Jen Epstein and Roman King for making my first New Year's resolution a reality.
The full jury can be viewed at adcawards.org/jury/.
The One Club for Creativity #ADCAWARDS
