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Gary Rothman
VP of Ecommerce & Marketing @ Segue Corp. | Ecommerce Strategist, Proven Results in Driving Growth, Digital Leadership, Analytics-based methodology | B2C & B2B, Marketplace & Closed Channel Expansion
Professional Background
Gary Rothman is a highly accomplished Ecommerce and Digital Marketer, renowned for his ability to drive digital innovation across prominent global brands such as Coca-Cola, Fruit of the Loom, and St. John Knits. With a robust career spanning several high-profile positions, Gary has demonstrated a unique capability to blend technical expertise with strategic vision to manage significant digital transformations and foster growth within organizations. His experience extends across various sectors, including apparel, consumer electronics, sporting goods, toys and collectibles, and housewares, showcasing his versatility and adaptability in the fast-paced world of digital marketing.
In addition to his corporate endeavors, Gary has extensive experience in start-ups and marketplace channels, which has equipped him with a deep understanding of the evolving ecommerce landscape. As a leader, he is passionate about teaching and inspiring others, and he is committed to instilling a culture of data-driven decision-making within organizations. His leadership style emphasizes collaboration and performance, making him a sought-after asset in any team.
Education and Achievements
Gary's academic foundation is built on his studies in Communications with a focus on Public Relations at Chapman University and an A.A. in Retail Management and Fashion Merchandising from Santa Ana College. This educational background has provided him with the critical communication skills and market insights necessary for excelling in digital marketing and ecommerce.
His career is decorated with numerous awards that affirm his excellence in the field of ecommerce and digital marketing. Notably, he has received the Magento Imagine Excellence award for Best Commerce Launch alongside multiple Davy®, W3®, Golden Addy®, and Stevie® awards. These accolades highlight his significant contributions to the industry, particularly in enhancing branding, visual appeal, and best practices within ecommerce.
Notable Career Positions
Throughout his illustrious career, Gary has held several key positions that illustrate his expertise and leadership capabilities:
- Vice President Ecommerce & Marketing at Segue Corporation: In this role, Gary was instrumental in shaping the ecommerce strategy and marketing initiatives of the company, enhancing its online presence and customer engagement.
- Vice President Ecommerce & Digital Marketing at BB Dakota, Inc.: Gary's leadership in digital marketing and ecommerce significantly contributed to brand awareness and sales growth for BB Dakota.
- Director Ecommerce & Digital Marketing at St. John Knits and Director Ecommerce & Digital Marketing at Fruit of the Loom: In these positions, Gary successfully orchestrated digital transformation initiatives that led to the establishment of robust ecommerce operations.
- Director Licensing at American Girl, division of Mattel, Inc.: His tenure at American Girl further expanded his portfolio, as he navigated the intersection of licensing and ecommerce within the extensive Mattel brand.
- Manager Licensing North America at The Coca-Cola Company: A significant part of Gary's journey, this role allowed him to delve into branding and licensing, building a strong foundation for his marketing expertise.
- Co-founder, Head of Marketing & Ecommerce at Digital Action (board sports): Gary’s entrepreneurial spirit is showcased through his co-founding of a start-up, where he utilized his skills to promote ecommerce and marketing strategies in the board sports niche.
Gary's experience across these diverse roles has equipped him with critical competencies and insights that empower organizations to thrive in a competitive digital marketplace.
Community Engagement
Beyond his professional accomplishments, Gary is dedicated to giving back to the community. He serves as a member of the Santa Ana College Fashion Design and Merchandising Advisory Board, where he provides guidance and resources to the next generation of fashion and merchandising professionals. His commitment to education and mentoring is evident in his desire to empower others and share his knowledge and industry experience.
Core Competencies
Gary’s core strengths are reflected in the following key competencies, characterizing his approach to digital marketing and ecommerce:
- Strategic Planning & Execution: Gary is adept at crafting and implementing strategies that enhance performance and drive growth.
- P&L Ownership: He has a thorough understanding of profit and loss statements, ensuring fiscal responsibility in all initiatives.
- Performance Marketing: Gary’s expertise in performance marketing enables him to optimize campaigns and improve return on investment.
- CRO & UI/UX Optimization: His focus on conversion rate optimization and user experience design leads to seamless and engaging online customer journeys.
- Customer Acquisition & Retention: He possesses a strategic mindset for attracting and holding onto customers, crucial for sustainable success in ecommerce.
- Marketplace Management: Gary is skilled in navigating various online marketplaces, maximizing sales opportunities.
- Analytics/KPIs/Strategy: His proficiency in analytics informs his strategies and decision-making, allowing for data-driven outcomes.
- Content & Campaign Execution: Gary excels in developing compelling content and executing intricate marketing campaigns.
- Digital Brand Development: His experience in this area fosters innovative brand growth across multiple channels.
- Systems Integration: Gary has successfully managed technical systems integrations to streamline ecommerce operations.
- Team Development: His leadership promotes a collaborative team environment, encouraging professional growth among team members.
Achievements
Gary Rothman stands out as a highly respected professional in the ecommerce and digital marketing domain, having successfully established and overseen end-to-end ecommerce departments from the ground up. His strategic vision and adept leadership have driven remarkable growth and profitability in both direct-to-consumer (DTC) and business-to-business (B2B) sales channels.
Through his exceptional career, Gary has proven that innovative thinking and a commitment to excellence are paramount to achieving results in the ever-evolving digital landscape. As he continues to navigate the complexities of digital marketing, his invaluable expertise will undoubtedly contribute to the ongoing evolution and success of the ecommerce industry.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.