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Gautam Peri

Media and marketing research, analytics, and consumer insights nerd.

Gautam Peri is a professional with a strong background in utilizing strategic data analysis to drive business outcomes in the realms of traditional and digital media.

He possesses expertise in media measurement, channel planning strategy, primary and syndicated research, and multivariate data analysis.

Gautam has led numerous analytics projects focusing on areas such as media effectiveness, advanced TV targeting, consumer segmentation, mix modeling, brand tracking, and market testing studies.

He holds a Bachelor of Arts (B.A.) degree in Economics from Rutgers University.

Gautam has held key positions in notable organizations including CMG Media Consulting, Horizon Media, ZenithOptimedia Group, UM Worldwide, and OMD Worldwide.

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Location

New York City Metropolitan Area