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Gayatri Krishnamoorthy
Head Of Marketing at Exotel Techcom Private Limited
Professional Background
Gayatri Krishnamoorthy Ram is a highly skilled and passionate B2B enterprise product marketer with over 15 years of experience in the field. With a remarkable ability to blend data-driven strategy with creative solutions, Gayatri has made significant contributions throughout her career, specializing in product positioning and branding within the technology and marketing sectors. Currently, she heads demand generation and messaging at Exotel, a growing communication platform that has seen remarkable revenue growth under her leadership—from 1 crore INR to an impressive 120 crore INR since she joined the company. Not only has Gayatri built the inbound marketing, demand generation, and branding functions from the ground up as the first member of the marketing team, but she has also played a crucial role in driving Exotel's international expansion into Southeast Asia and Australia.
Education and Achievements
Gayatri began her academic journey with a Bachelor of Science degree in Physics from Stella Maris College, where she honed her analytical and problem-solving skills. This educational background laid a strong foundation for her professional undertakings, allowing her to approach marketing challenges with a scientific mindset. Through her career at Exotel, she has demonstrated how creativity can thrive in a constrained environment, a principle she passionately incorporates into her work ethos.
Her career trajectory has been remarkable. Prior to her current role, Gayatri held numerous key positions at Exotel, including Director of Demand Generation & Messaging, Head of Demand Generation & Messaging, and Inbound Marketing Manager. Before joining Exotel, she gained valuable insights and experience in various organizations, including as an Assistant Manager of Business & Consumer Insights at Viacom 18 Media Private Limited, and as an Assistant Manager of Business Development at Pinstorm. She started her professional journey as a Senior Marketing Executive at Landmark Ltd, and even worked as an AdWords senior representative at Google, developing a strong foundation in digital marketing strategies.
In her current position, Gayatri focuses on leveraging demand generation and account-based marketing (ABM) strategies to optimize results. She emphasizes the importance of building a cohesive team and fostering an environment where learning and growth are encouraged. As a remote worker and manager for nearly four years, she understands the significance of diversity in the workplace and champions an inclusive culture that empowers all team members.
Notable Achievements
- Successfully led the construction of Exotel's inbound marketing, demand generation, and branding divisions.
- Instrumental in increasing Exotel's revenue from 1 crore INR to 120 crore INR.
- Spearheaded Exotel's marketing initiatives for international expansions into Southeast Asia and Australia.
- Advocated for the hiring of individuals with a strong desire to learn and grow, placing a focus on building a fun and effective team dynamic.
Gayatri's experiences and insights into early-stage and growth-stage marketing make her a valuable mentor and guide for startups looking to navigate the complexities of the B2B marketing landscape. Her belief that "what we do is important, but it is only a job at the end of the day" adds a refreshing perspective to her work, allowing her to maintain a balance between pursuing ambitious goals and enjoying the journey of marketing and brand building.
