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Geisa Rodrigues
Market Research in LATAM, CEO at AG3
Professional Background
Geisa Rodrigues is a highly accomplished professional in the field of Marketing Research and Competitive Intelligence, currently serving as the director at AG3 Consulting, a consultancy tailored to meet the growing demands of companies seeking to enhance their marketing competitiveness. With over 13 years of hands-on experience, Geisa has honed her expertise across numerous notable roles, demonstrating her ability to drive insights and foster competitiveness within a variety of industries, from technology to healthcare.
Throughout her career, Geisa has held prominent positions, including Marketing Research Project Manager at Market Analysis Brasil and Project Manager in both national and international capacities. Her previous experiences as a Marketing Intelligence Coordinator and Competitive Intelligence Marketing Analyst at Brasil Telecom GSM have significantly contributed to her broad skill set, making her a valuable asset in the intricate world of marketing strategy. In her journey, Geisa has developed a keen understanding of market dynamics, essential to guiding businesses in making informed decisions and developing strong competitive advantages.
At the helm of AG3 Consulting, Geisa has successfully orchestrated over 300 projects, encompassing a wide array of sectors, including consumer goods, agriculture, and technology. This extensive portfolio not only underscores her profound knowledge of the market but also reflects her ability to adapt research methodologies to meet specific client needs, enabling businesses to leverage their strengths more effectively.
Education and Achievements
Geisa's educational journey laid a solid foundation for her successful career. She graduated with a Bachelor's in Social Communication, focusing on Marketing, from UNAMA - University of Amazon. Her pursuit of knowledge did not stop there; she further enhanced her expertise by obtaining an MBA in Executive Marketing from Fundação Getúlio Vargas (FGV), a prestigious institution known for its business education.
In addition to her formal education, Geisa's commitment to professional development is evident in her participation in various academic institutions. She studied Communication Science and Public Relations at FGV, where she gained valuable insights into public discourse and corporate communication strategies. These educational experiences are pivotal in shaping her understanding of both marketing and communications, allowing her to effectively bridge the gap between theory and practical application.
Achievements
Geisa Rodrigues is a recognized leader in Marketing Intelligence, showcasing her advanced analytical skills through impactful consulting work. Her tenure at AG3 Consulting has been marked by significant achievements, empowering clients to navigate through complex market landscapes with actionable insights. AG3's commitment to excellence under Geisa's direction has established the firm as a respected partner for organizations in Latin America.
In addition to her consultancy accomplishments, Geisa's proactive approach to Competitive Intelligence has been instrumental in identifying new market opportunities and consumer trends, solidifying her reputation as a go-to expert in the field. Her effective management of competitive intelligence departments in Brazil's largest companies has contributed significantly to shaping strategic direction and competitive positioning in challenging markets. Geisa's strong academic background, combined with her extensive professional experience, positions her as an authority in marketing research, making her a trusted voice for businesses looking to enhance their market strategies and achieve their goals.
