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Gemma Hulbert

Chief Data Officer at Gymshark

Gemma Hulbert is a data leader who served as the Chief Data Officer at Gymshark from February 2020 to July 2022.13 She played a crucial role in building Gymshark's data capability from the ground up, helping the brand grow from £20m to £500m and achieve unicorn status.1

Hulbert joined Gymshark in August 2016 as a Marketing Analyst and quickly rose through the ranks, becoming Customer Insight Director in May 2017 and eventually Chief Data Officer.1 As part of the Executive Board reporting to the CEO, she led the data strategy and drove the implementation of data-driven solutions to support business growth.1

Her responsibilities at Gymshark included overseeing various teams across Data & Insight, covering areas such as Data Platform/Analytics Engineering, Data Governance, Business Intelligence, Data Science & Analytics, and Consumer Research.1 Hulbert was instrumental in leveraging data assets to deliver value in marketing strategy, personalization, product development, and business-wide performance measurement.1

Hulbert's efforts in data leadership were recognized when she was included in the DataIQ 100 2021, a curated list of influential data professionals.12 She is passionate about promoting careers in data and has been working to provide more opportunities for people to enter the field.3

Currently, Hulbert serves as the Director of Data & Analytics at Modern Milkman, a position she has held since September 2023.1 She also works as an Executive Coach & Advisor and is the founder of Data Generation Network.1

Highlights

Mar 21 · linkedin

Another great opportunity to join the Data team at Modern Milkman has just opened up!

I’m hiring for an Analytics Engineer to join the team!

The mission of this role is to:

🧠 Create a bridge between raw data generation and the delivery of value through analytics and self-serve BI

🛠️ Ensure our analytics data layer is reliable, scalable and meets business needs

💚 Contribute to our core mission of resetting the throwaway society

This could be a perfect opportunity for you if you love…

🧱 Building scalable data platforms in dynamic environments

🔄 Designing and implementing data models and ELT pipelines within a modern data stack

🤝 Collaborating with a range of different people/teams to meet diverse data needs

🎯 Having autonomy in your projects, from scoping requirements to maintaining ELT pipelines

If this sounds interesting, more details on the role and how to apply is linked in the comments below ⬇️ If you know someone who could be a perfect fit for this role, tag them in the comments!

Related Questions

What specific data strategies did Gemma Hulbert implement at Gymshark?
How did Gemma Hulbert's role evolve during her time at Gymshark?
What were some of the key challenges Gemma Hulbert faced as Chief Data Officer at Gymshark?
How did Gemma Hulbert contribute to Gymshark's growth into a unicorn company?
What other companies has Gemma Hulbert worked with in the past?
Gemma Hulbert
Gemma Hulbert, photo 1
Gemma Hulbert, photo 2
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Location

Bromsgrove, England, United Kingdom