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Gemma McCall
Co-Founder & CEO Culture Shift
Gemma McCall is the Chief Executive Officer and co-founder of Culture Shift, a tech company focused on improving organizational culture through its innovative software solutions. Founded in 2018, Culture Shift develops an online reporting platform that enables organizations, including over 80 UK universities and the NHS, to monitor and prevent bullying and harassment in workplaces and educational settings.124
Background and Motivation
McCall's journey into the tech industry was motivated by her personal experiences with maternity discrimination during her pregnancies. These challenges inspired her to create a platform that empowers individuals to speak up about problematic behaviors, aiming to foster a safer and more inclusive environment for all.12 Her educational background began in the arts, but she shifted towards digital advertising, which sparked her interest in technology.1
Leadership and Impact
As CEO, McCall emphasizes leadership skills such as strategic planning, problem-solving, and empathy. She is passionate about driving positive change within organizations and has successfully raised significant venture capital funding for Culture Shift, securing £1.35 million in 2020 and an additional £1.5 million in 2021.14 Under her leadership, the company has positioned itself as a key player in the "tech for good" sector, focusing on social impact alongside profitability.3
Advocacy and Influence
In addition to her role at Culture Shift, McCall is an advocate for women's rights and diversity in tech. She actively participates in discussions about workplace culture and has been involved in initiatives aimed at increasing female representation in technology.34 Her work has garnered recognition, including nominations for awards highlighting female entrepreneurs in the tech industry.3
Gemma McCall continues to be a leading voice in promoting positive workplace environments and challenging discriminatory practices, making significant contributions to both the tech sector and broader societal change.

